Facebook has grown tremendously since its official launch in February 2004. Along with being the leading social network and bringing old friends back together, it is now growing to be much more. Many businesses are using facebook as a gateway to new customers or current customers, promoting their products on the website. Many companies work with facebook to increase their sale revenue by attracting facebook users to come to their place of business in the form of discounts. One of the most popular facebook features is “Facebook Deals”, one could check in wherever you go and also see what is near you and which friends are close by.
The way Facebook Deals works is easy. A Facebook user “Checks-In” to a place via Facebook and claims a deal, whether that place is a restaurant, clothing store, or other type of retailers. The deals come from merchants, not Facebook, so you would have to check with the local stores for when they’re running, how many of the offers are available, and whether a deal is just for you or also for your friends. You can now also preview deals on the new Facebook Deals website.
There are many different kinds of deals available. Individual deals for a discount, free merchandise or other gifts, Friend deals where you and your friends claim the gift together, Loyalty deals for coming back to the same store and also Charity deals where businesses donate money to a cause every time you check in at their business. All of these work to benefit both the user and also the merchant because the more deals they’re giving, also counts for the more people that they are giving them to.
This new feature is a small step towards the ultimate goal of facebook being the main source of communication throughout the world. Facebook has recently expanded its reach overseas with the new deals; the expansion to Europe is the first international expansion and includes Italy, France, Germany, the U.K., and Spain. There continues to be advances and new things being brought to the table for facebook from a business end, if it continues to go this way there is great potential that facebook will be around for many years to come. In 2007 there were only 20 million facebook users, since that time facebook has grown to having more than 500 million users and is growing on a day to day basis. So next time you’re at your favorite restaurant or your favorite store, check in and look out for any deals.
Checkout these screen shots below, so you can know what to look out for when you’re logged on.
Whenever there is a deal, it shows a yellow flag next to the “Check-In” place.
The above coupon shows the check in button and you claim the deal.
o Many other businesses are already planning deals in the coming weeks for their U.S. Places, including the following:
24 Hour Fitness: Donating $1 to Kaboom to support children’s health for everyone who checks in to its fitness clubs.
Alamo Drafthouse Cinema: Hosting a free screening for whichever of their movie theaters gets the most check-ins, as well as giving free souvenir Facebook Places pint glasses just for showing that you’ve claimed the deal.
American Eagle Outfitters: Offering 20 percent off.
Chipotle: Giving its Facebook guests two entrees for the price of one.
Gap: Giving blue jeans to the first 10,000 customers to claim their deal.
Golden State Warriors: Inviting those who check in to an exclusive event with a basketball player on the NBA team from Oakland, Calif.
Harrah’s: Offering a complimentary nightclub admission, buffet or other gift to people who stop by any of its 10 Las Vegas resorts.
H&M: Offering 20 percent off.
JCPenney: Giving $10 off any $50 purchase.
Lululemon: Sharing the gift of yoga by giving guests a pass to a local yoga studio.
Macy’s: Offering 20 percent off select merchandise.
McDonald’s: Giving $1 per customer to the Ronald McDonald House Charities.
North Face: Donating $1 to the National Park Foundation for every person who checks in at a North Face store or National Park.
The Palms: Upgrading your room or extending your weekend at the hotel another night–on the house.
REI: Donating $1 to a local conservation non-profit when you visit its stores.
San Francisco 49ers: Giving to the first 200 fans who check in the opportunity to buy tickets to a subsequent football game for just (you guessed it) $49.
Starbucks: Donating $1 per guest to Conservation International.
TAO and LAVO: Adding you and a friend to an upcoming guest list at one of the nightclubs for checking in.
Texas Tech: Giving away 100 pairs of tickets.
University of California at Berkeley: Letting football fans who check in form the human tunnel through which the players run.
University of Nebraska: Inviting attendees to a meet-and-greet with a Husker living legend.
If you are a local business that wants to offer deals, you can learn how to get started here.
We hope that these and other deals will help you and your friends find special offers as you check in at your favorite locations. In the coming months, we plan to make Places and Deals available in other countries as well.
Written By: Jenell W.
Sociallybuzz is a social media management, marketing and advertising company, working with businesses and franchises to help them understand the importance of having a local social web presence and the values of having a great relationship with their walk-in consumers online. Sociallybuzz have over 50 experience social media/online account managers, that knows all social media and location based platforms inside and out, including tailoring specific verbiage and best practices.
The Sociallybuzz team consists of experienced Marketing Gurus, Social Media Strategist, Genius Product Developers, SEO Specialist and Account Managers with WOW customer service.