This is an article I found on emarketer and wanted to share it with my network.
Engagement, interest and constant connection keep fans coming back on Facebook
Well-known brands like Coca-Cola and Starbucks have had success turning their Facebook fan pages into popular sites with millions of fans. Local businesses are also leveraging the site and can learn from their global neighbors.
Local businesses make up 17.6% of Facebook fan pages, according to a financial services firm, while companies come in at 6.3% and products at 3%. Interests, musicians and public figures are also high on the list.
Starbucks has 18.5 million fans as of November 2010!
“It’s about making sure that we do our job every day to give those fans some sort of meaningful value,”.
“Having 10 million people on Facebook who like us would be useless if we did nothing with it.”
A social media marketing agency found 77% of new media users want brands to offer them incentives online. Additionally, 28% would like to be entertained.
Coca-Cola, with 19.8 million Facebook fans, used a year-long social media campaign, Expedition 206, to keep its Facebook page constantly updated with content posted by brand ambassadors.
Oreo launched an interactive game on its Facebook page in September, and the brand jumped from 8.5 million fans in August to 15.2 million in November. The campaign continues and was also recently extended offline, with in-person events.
Engagement, interest and constant connection keep fans coming back to a company’s Facebook fan page, and local businesses can learn from these larger examples as they create and populate their own Facebook fan pages.
Sociallybuzz is a social media management, marketing and advertising company, working with franchises to help them understand the importance of having a local social web presence and the values of having a great relationship with their walk-in consumers online. Sociallybuzz have over 50 experience social media/online account managers, that knows all social media and location based platforms inside and out, including tailoring specific verbiage and best practices.
The Sociallybuzz team consists of experienced Marketing Gurus, Social Media Strategist, Genius Product Developers, SEO Specialist and Account Managers with WOW customer service.