Another Daily Deal Site? Facebook to Rival Groupon and LivingSocial!

Source: NY Times

Facebook-daily-deals

Facebook said late Monday that it would introduce Deals, an effort by the social networking giant to tap into the consumer frenzy over online discounts. With Deals, which had long been expected, Facebook is entering a crowded market led by overnight sensations like Groupon and LivingSocial.

Starting Tuesday, Facebook is releasing Deals as a “test” in five cities: Atlanta, Austin, Dallas, San Diego and San Francisco. The company, which has more than 600 million members, said it hoped that its ability to tap directly into the communications and activities of networks of friends will help it offer a more compelling service than rivals. It will be easy to share deals with friends, see when a friend buys something and find offers that your friends are interested in, said Emily White, Facebook’s director for local. Facebook will focus on offers for things that are best done with friends, like concerts or events, she said.

“You can receive Facebook deals via e-mail,” she said. “But if there is a deal that is good for you, it will likely show up in your news feed at some point in the day.”

While many other coupon sites allow users to log in with their Facebook name and share deals with friends, Ms. White said Facebook Deals would become more tightly woven into the site.

“A lot of deal sites get that deals are social,” Ms. White said. “But I wouldn’t say they are really well integrated with Facebook.”

Facebook’s plan to introduce a rival to Groupon and LivingSocial has long been known. Last month, the company began allowing users who want to receive offers via e-mail to “Like” the Facebook Deals service.

Deals may well be a boost to another important Facebook program: Credits, the company’s virtual currency. Users will be able to buy Deals with a credit card or with Credits. Until now, Credits could only be used to buy virtual goods inside games and some digital products like movie rentals.

“It is first time it has been used to purchase a voucher that is redeemable for real goods,” Ms. White said. Facebook has made no secret of its plans to turn Credits into a major force in online payments.

Facebook will rely on its own sales force to find businesses interested in offering Deals. It will also tap other services that offer deals, including OpenTable, which focuses on restaurants, PopSugar City, which tailors offers to women, and Zozi, which focuses on outdoor activities like kayak excursions or wine-tasting tours.

Article credit to the NY Times for breaking the news.

 

So who’s next, Google? or Apple? I think Myspace should launch a daily deal site for music only deals….What do you think?

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Grow your Facebook page without an ad buy

Launching a Facebook fan page can be a powerful tool for brands to connect with customers. The easiest way to grow your number of fans is through a Facebook ad buy, but according to a recent report, prices have risen 40% in the first quarter. Most brands have to grow their number of fans organically.

Index

Here are some tips on how to grow your number of fans:

Promote your Facebook presence throughout every channel – For most brands, social media’s role is to support traditional media but it doesn’t mean that traditional media doesn’t have to support social media. Promote your social media presence on TV, radio, print, outdoor advertising and email marketing efforts.

Ask for advocacy — Encourage your fans to share your page with their friends. Give them a sense of ownership to your growth. When doing this, incentivize them with a deal if your page grows to a certain number.

Foster engagement — Update your Facebook page 3-4 times a week. Be creative with your Facebook messaging and mix it up. Be helpful, ask questions, give fans a heads up on sales and other promotions. The idea here is to be relevant so your fans like or comment on your update. The more engagement your post gets, the higher it will appear on someone’s news feed. If your fans like your post, their friends will see their activity. The more visibility your post gets, the more likely your page will get liked by others. When updating your page, you are not going please everyone. While you could gain fans, you could also lose fans, but it’s even worse when your page isn’t active. It’s just as easy to unlike a page as it is to like a page.

Respond to comments — As soon as you see a comment on your page, respond to it. Acknowledge them by thanking them or apologizing to them. This shows your fans that you are actively on Facebook and listening to them. If it’s a customer service issue, try to take the conversation offline by asking them to email you. You don’t want to get into a public debate on how you should do business. Don’t leave an issue unresolved.

These four tips will help you grow your fan page organically. When using these tips, don’t forget about social media metrics, Measure the engagement, impressions and the number of fans you gain or lose when you update your page and adjust your messaging or frequency.

 

Source: EngagingTimes.com

 

About Sociallybuzz:
Sociallybuzz is a social media management, marketing and advertising company, working with businesses and franchises to help them understand the importance of having a local social web presence and the values of having a great relationship with their walk-in consumers online. Sociallybuzz have over 50 experience social media/online account managers, that knows all social media and location based platforms inside and out, including tailoring specific verbiage and best practices.

The Sociallybuzz team consists of experienced Marketing Gurus, Social Media Strategist, Genius Product Developers, SEO Specialist and Account Managers with WOW customer service.

 

Check out our following services:

1) Social Media Services for Nightclubs

2) Social Media Servics for Franchises

3) Social Media Services

 

 

Sociallybuzz CEO Article Featured on Franchise.com [Must Read for Franchises and Restaurants]

Nothing much to say, Just go check out the article: [Click Below]

The Best Social Media Tools and Practices for Franchises

Please leave a comment on Franchise.com or Leave one here!

Enjoy reading..

 

About Franchise.com:

A Trusted Industry Leader Since 1995

Founded in 1995, Franchise.com was one of the first franchise recruitment websites in the world. Today, we continue to be the ‘go to’ place for people beginning their business opportunity search and the journey of franchise ownership as well as for those already involved in the world of franchising.

 

About Sociallybuzz: 
Sociallybuzz is a social media management, marketing and advertising company, working with businesses and franchises to help them understand the importance of having a local social web presence and the values of having a great relationship with their walk-in consumers online. Sociallybuzz have over 50 experience social media/online account managers, that knows all social media and location based platforms inside and out, including tailoring specific verbiage and best practices.

The Sociallybuzz team consists of experienced Marketing Gurus, Social Media Strategist, Genius Product Developers, SEO Specialist and Account Managers with WOW customer service.

More Restaurants Dominating in Social Media + Top 25 Most Social Restaurant Brands

We have all grown to know how effective social media is with a lot of businesses. Nowadays it takes a lot more than a well done steak or adding extra ketchup packets to somebody’s order for a business to succeed and to progress. Its takes a lot of creativity to keep that hold on your customers. So knowing how to market your brand and keeping grip on the customers is where social media plays a major role. It’s amazing how some food businesses engage their clients with more buzz through the media.  Some examples that they use are foursquare, living social, twitter, or facebook.

 

Bar

 

I feel more restaurant should embrace the possibilities that comes with advising through the media.  It’s a great marketing tool for a lot of businesses. On the other side of the business, customers do like to give feedback and share their experiences with others, to brag about how good the food was, the deals they got, or even the atmosphere. It’s motivation on both ends to use social media.

There are many businesses out there from small to big that do well with what they do but lack the opportunity to market themselves more or their brand. When they finally pick up on what to do they learn what they can do better or what they should stop, even if it’s unnecessary information but then can see what type of people like their business and they learn what makes them tick to keep their interest.

As a restaurant or franchise owner you should try these things:

1) Make sure your business can be searched and seen through local business guides.

2) You should always ask for feedbacks.

3) Create and manage a twitter account.

4) Try setting up something that can give your loyal customers news like email newsletters about what’s new or going on with your business.

5) Sign up for Google alerts

6) Start a blog on your websites, where they can leave comments.

The top 25 restaurants/franchises in the nation are very well active with using marketing tools to drive traffic to their business. Below are the top 25 restaurants evoking in social media.

“Starbucks, McDonald’s and Subway took the first three spots in the top 25 rankings, which Vitrue said are based on the number of online mentions the companies garner on social-networking sites like Twitter and Facebook, photo-sharing sites like Flickr, check-ins on location-based services, and inclusion on blogs.”

 

Vitruetop25_march2011_350

SOURCES

www.nrn.com

 

Written By: Jenell W.

Sociallybuzz Blogger-Ru

 

About Sociallybuzz: 
Sociallybuzz is a social media management, marketing and advertising company, working with businesses and franchises to help them understand the importance of having a local social web presence and the values of having a great relationship with their walk-in consumers online. Sociallybuzz have over 50 experience social media/online account managers, that knows all social media and location based platforms inside and out, including tailoring specific verbiage and best practices.

 The Sociallybuzz team consists of experienced Marketing Gurus, Social Media Strategist, Genius Product Developers, SEO Specialist and Account Managers with WOW customer service.

Contact us Now to help Build engage and Grow your social media presence..

 

 

 

Social Media is like Snakes and Ladders [InfoGraphic]

Having a successful Social Media presence and community is important. But what happens when something goes wrong, do you lose your place in the social media line as the most effective or influential?  

According to writer Bob Barker of Engaging Times, “You could look at the world of social media as a game of snakes and ladders. One bad decision can send you sliding down a slippery slope, but to climb to the top takes dedication.”, We couldn’t agree more with that statement.

Let’s take a look at the top social media brands as if it was a game of SNAKES and LADDERS

Alterian-top-50-final3

Engaging Times went on to say that the brands that rank highest are those really engaging with customers through the channels that mean something to them. 

What social media channels are you using to directly engage your customers and stay above the noise?

 

 

 

RESOURCES:

ENGAGINGTIMES

 

About Sociallybuzz: 
Sociallybuzz is a social media management, marketing and advertising company, working with businesses and franchises to help them understand the importance of having a local social web presence and the values of having a great relationship with their walk-in consumers online. Sociallybuzz have over 50 experience social media/online account managers, that knows all social media and location based platforms inside and out, including tailoring specific verbiage and best practices.

The Sociallybuzz team consists of experienced Marketing Gurus, Social Media Strategist, Genius Product Developers, SEO Specialist and Account Managers with WOW customer service.