The Launch of Google Analytics Real-Time [Video]

This post was originally written by

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The web is getting faster, and not just the speed of the pages, but also the speed of change. Before, it was fine to build a website and modify it only when new products were launched. All of us avid Analytics users know that’s just not good enough. We need to be constantly on the lookout for problems and opportunities.

Currently, Google Analytics does a great job analyzing past performance. Today we’re very excited to bring real time data to Google Analytics with the launch of Google Analytics Real-Time: a set of new reports that show what’s happening on your site as it happens.

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Measuring social media impact
One way that I like to use these reports is to measure the immediate impact of social media. Whenever we put out a new blog post, we also send out a tweet. With Real-Time, I can see the immediate impact to my site traffic.

For example, last week we posted about the latest episode of Web Analytics TV and also tweeted about the post. By campaign tagging the links we shared, we could see how much traffic each channel is driving to the blog as it happened. We could also see when we stopped receiving visits from the tweet, which helps know when to reengage.

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Campaign measurement
Another way I’m using Real-Time is to make sure campaign tracking is correctly implemented before launching a campaign. When getting ready to launch a new campaign it’s critical to make sure your measurement plan is working before you start driving visitors to the page. With the Real-Time reports you can find out in seconds whether you’re getting the data you want in Google Analytics.

Accessing Real-Time
You’ll find the Real-Time reports only in the new version of Google Analytics. If you’re not already using the new version, you can start by clicking the “New Version” link in the top right of Google Analytics. Real-Time reports are in the Dashboards tab (though they will move to the Home tab in the updated interface next week) . You will have access to Real-Time reports if you are an Administrator on your Analytics account, or if you have access to a profile without profile filters. Real-Time does not support profile filters.

We just turned the reports on for a number of you, and over the coming weeks, everyone will have access to Real-Time. If you can’t wait, sign up for early access here: https://services.google.com/fb/forms/realtimeanalytics/. We’d love to hear about how you are using (or planning to use) Real-Time, so please share in the comments.

Article Source: Google

 

About Sociallybuzz:
Sociallybuzz is a social media management, marketing and advertising company, working with businesses and franchises to help them understand the importance of having a local social web presence and the values of having a great relationship with their walk-in consumers online. Sociallybuzz have over 50 experience social media/online account managers, that knows all social media and location based platforms inside and out, including tailoring specific verbiage and best practices.

The Sociallybuzz team consists of experienced Marketing Gurus, Social Media Strategist, Genius Product Developers, SEO Specialist and Account Managers with WOW customer service.

Check out our following services:

1) Social Media Services for Nightclubs

2) Social Media Servics for Franchises

3) Social Media Services for Restaurants

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The New Facebook; A List of All the Changes

Article Resources Mashable, Facebook and Sociallybuzz original content.

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On Thursday at Facebook f8 conference, Facebook introduced some of the most profound changes seen on Facebook since its inception. So many changes, in fact, that it can be hard to keep track. So here’s a handy-dandy guide put together by Chris Taylor from Mashable. 

1. You’re going to get a Timeline — a scrapbook of your life. In a complete overhaul of its ever-evolving profile page, Facebook is introducing Timeline. This is a stream of information about you — the photos you’ve posted, all your status updates, the apps you’ve used, even the places you’ve visited on a world map — that scrolls all the way back to your birth. It encourages you to post more stuff about your past, such as baby pictures, using Facebook as a scrapbook.

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The further back in Timeline you go, the more Facebook will compress the information so that you’re only seeing the most interesting parts of your history. You can customize this by clicking on a star next to a status, say, or enlarging a picture.

Timeline is in beta now, and will be opt-in to start. In the long run, it will become the new default profile page.

2. You don’t have to just Like something — now you can [verb] any [noun]. Remember when all you could do to something on Facebook — a video, a comment, a product, a person — was Like it? Pretty soon that’s going to seem laughably antiquated. The social network has launched Facebook Gestures, which means that Facebook’s partners and developers can turn any verb into a button.

So you’ll start seeing the option to tell the world you’re Reading a particular book, for example, or Watching a given movie, or Listening to a certain tune. In turn, as many observers have pointed out, this is likely to lead to an explosion of oversharing — and far more information on your friends’ activities showing up in your news feed than you probably cared to know.

3. Facebook apps need only ask permission once to share stories on your behalf. Although not as big a deal as the Timeline, this tweak may be one of the more controversial. Previously, apps had to ask every time they shared information about you in your profile. Now, the first time you authorize the app, it will tell you what it’s going to share about you. If you’re cool with that, the app never has to ask you again.

But you don’t have to worry about this app stuff clogging your news feed, because …

4. All “lightweight” information is going to the Ticker. Status updates, photos from a wedding or a vacation, changes in relationship status: these are the kinds of things you want to see from your friends when you look at your news feed. Who killed whom in Mafia Wars? Who planted what in FarmVille? Not so much. So that kind of trivial detail has been banished to the Ticker, a real-time list of things your friends are posting now that scrolls down the side of your screen.

The Update of NEWS FEED

5. You can watch TV and movies, listen to music, and read news with your friends — all within Facebook. Starting today, thanks to a whole bunch of partnerships, there are a lot more things you can do without ever having to leave Facebook. You can watch a show on Hulu, listen to a song on Spotify, or check out a story on Yahoo News (or Mashable, via the Washington Post‘s Social Read app). The ticker will tell you what your friends are watching, listening to or reading, allowing you to share the experience with them by clicking on a link.

6. Facebook has more users and more engagement than ever. We got two interesting nuggets of information out of Zuckerberg (and the Zuckerberg-impersonating Andy Samberg): Facebook has hit 800 million users, and most of them are active. The social network just saw a new record for the most visitors in one day: an eye-popping 500 million.

Indeed, the whole impression left by the event was that of a confident, fast-evolving company that is becoming ever more professional, and Zuckerberg’s stage show bore more than a little resemblance to an Apple keynote. It’s going to be interesting to see what Google+ can do to keep up.

The Launch of Twitter Web Analytics

Article Resource Twitter and Techcrunch

VIA TWITTER: Twitter is a powerful platform for websites to share their content, and drive traffic and engagement. However, people have struggled to accurately measure the amount of traffic Twitter is sending to their websites, in part because web analytics software hasn’t evolved as quickly as online sharing and social signals.

Twitter Web Analytics is a tool that will help website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Twitter Web Analytics was driven by the acquisition of BackType, which we announced in July.

The product provides three key benefits:

  • Understand how much your website content is being shared across the Twitter network
  • See the amount of traffic Twitter sends to your site
  • Measure the effectiveness of your Tweet Button integration

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VIA TECHCRUNCH: Here’s how the new analytics platform will work. When you log in to your designated account, you’ll see a number of metrics including how many Tweets (this includes Tweets of all kinds), across the network include links to your publisher site as well as the number of clicks. You’ll also be able to see the weekly, daily and monthly number of clicks from any Tweet sent from the site via a Tweet button. Underwood tells us this is clean data, which has filtered any bots or spam from Tweets.

Twitter will also show you all the Tweets that were sent from the Tweet button on your site, as well as any Tweet that was sent with an inbound link to your site. From the analytics platform you can retweet these Tweets as well as respond to these users.

Another extremely useful feature is the ability to see the top links by day, week and month by Tweets and clicks. Users can also add more than one website to a dashboard, and sub-domains as well. Additionally, Twitter will show users what the average number of clicks Tweets received within given time periods and well as the percent of Tweets that were generated using the Tweet button.

Of course, many people use Google Analytics and other platforms for their social media analytics from Twitter, Facebook and others. Luckily, you’ll be able to incorporate these in-depth Twitter analytics from your platform of choice, as Twitter will be releasing an API for this analytics platform.

The best part—all of this will be free for publishers. A few select publishers are currently testing the platform as well.

This platform was actually born out of BackType, a social analytics startup that Twitter acquired a few months ago. Since the acquisition, these new engineers have been working tirelessly to push this product and it’s almost finished. BackType’s original product was a bit more feature rich and helped publishers understand the reach of their Tweets and content, who they are reaching, and how Tweets covert to web traffic. Of course, this platform announced today is a simpler version, but it’s a safe assumption that Twitter will add more bells and whistles to its analytics platform in the future.

Introducing Facebook New "Subscribe" button. [Full Details]

This Post is originally from “The Facebook Blog”.

Until now, it hasn’t been easy to choose exactly what you see in your News Feed. Maybe you don’t want to see every time your brother plays a game on Facebook, for example. Or maybe you’d like to see more stories from your best friends, and fewer from your coworkers.

You also couldn’t hear directly from people you’re interested in but don’t know personally—like journalists, artists and political figures.

 With the Subscribe button, we’re making it easier to do both. In the next few days, you’ll start seeing this button on friends’ and others’ profiles. You can use it to:

  1. Choose what you see from people in News Feed
  2. Hear from people, even if you’re not friends
  3. Let people hear from you, even if you’re not friends

 Choose What You See in News Feed

You’re already getting your friends’ posts in News Feed. With the Subscribed button, you can choose how much you see from them:

  • All updates: Everything your friend posts
  • Most updates: The amount you’d normally see
  • Important updates only: Just highlights, like a new job or move

You can also decide what types of updates you see. For example, you could see just photos from one friend, no stories about games from another, and nothing at all from someone else.

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Choosing what you see is optional. If you don’t want to change what you see from someone, just ignore the button.

Subscribe to Interesting People

The Subscribe button also lets you hear from interesting people you’re not friends with—like journalists, artists and political figures.

If you see a Subscribe button on your favorite blogger’s profile, this means you can subscribe. Just click the button to get their public updates right in your News Feed.

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Just like with friends, you can choose how many and what types of updates you see after you’ve subscribed.

 Get Your Own Subscribers

If you’d like to share your public updates with more than just friends, you can get a Subscribe button on your profile, too. People who subscribe to you will get posts you se as public in their News Feeds. This is an entirely optional feature – you need to opt in.

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To let people subscribe, go to the Subscriptions Page and click Allow Subscribers.

 Once you allow subscribers, you can decide who can comment and what notifications you get. You’ll also see a Subscribers tab on your profile, where you can see who subscribes to you.

To Leave Comments directly for Facebook, go here.

 

Also according to Techcrunch, Facebook is allowing users to merge their Pages with their profiles, so you don’t have to rebuild your audience if you want to use the Subscription feature.

How YELP Works! [VIDEO]

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WHAT IS YELP? 

Yelp is an online urban city guide that helps people find cool places to eat, shop,
drink, relax and play, based on the informed opinions of a vibrant  and active community of locals in the know. Yelp is the fun and  easy way to find, review and talk about what’s great — and not so
great — in your world. As of June 2011, more than 53 million people visited Yelp in the past 30 days. Yelpers have written over 20 million local reviews, 83% of them rating a business 3 stars or higher. You can access Yelp via iPhone, Android, Blackberry and more.

This video examines the history and purpose of Yelp’s filter.

 

 

About Sociallybuzz:
Sociallybuzz is a social media management, marketing and advertising company, working with businesses and franchises to help them understand the importance of having a local social web presence and the values of having a great relationship with their walk-in consumers online. Sociallybuzz have over 50 experience social media/online account managers, that knows all social media and location based platforms inside and out, including tailoring specific verbiage and best practices.

The Sociallybuzz team consists of experienced Marketing Gurus, Social Media Strategist, Genius Product Developers, SEO Specialist and Account Managers with WOW customer service.

Check out our following services:

1) Social Media Services for Nightclubs

2) Social Media Servics for Franchises

3) Social Media Services for Restaurants

THANK YOU! Franchise Appreciation Day 2011

We want to say a HUGE “THANK YOU” to everyone who made Franchise Appreciation Day a success, SmartBrief, Inc. Foursquare, The Franchise Hound, SociallyBuzz & BlackKoi Productions.
“THANK YOU” to all participating Franchises on the behalf of over 100,000 Consumers. Your consumers truly felt appreciated.
“THANK YOU” to all consumers that joined the movement. We want you to continue supporting your local franchises daily. We will continue to post daily Deals, Specials and Giveaways from Franchises around the world.