Facebook announced that on March 30, 2012, all Facebook Pages will get a new design. It’s available for preview now and can be activated now, but first check out all the important changes you need to know now below:
1) Default Landing Tabs are Gone, Tabs now 810px Wide:
Facebook has removed the ability to create a default landing tab. However, you can still create fan gates. The size of the new tabs is 810px.
2) The Public Can See Facebook Timeline Page Insights:
Pages that have upgraded to timeline also have more publicly visible metrics, accessible by clicking on the likes box. If you click on the “likes” box on a page that has timeline enabled, you get to see some of Facebook’s native analytics known as insights.
While the aggregate total likes and number of people talking about the page had been publicly visible before, they are now displayed in a much larger font. Additionally, other data has only become public today: Most popular week, most popular city, most popular age group, new likes per week and weekly number of people talking about the page.
3) Facebook new “OFFERS” to replace “CHECK-IN”:
Facebook pages will soon have access to a new free story type that allows page owners to post offers that users can collect from News Feed or ad units. Unlike check-in deals, which required users to first visit a physical location, offers can be redeemed in-store or online. The social network plans to remove check-in deals in the coming weeks.
Offers will be created directly from the page publisher and do not require approval from Facebook before going live. Check-in deals, on the other hand, were available through a hard-to-find dashboard and needed to be reviewed by Facebook. Starting today, no new check-in deals will be approved, but Facebook hasn’t provided exact timing for when these deals will be removed from the site completely.
For users, getting offers is frictionless. One click (or tap on mobile) sends the offer to a user’s email account. From there, they can use the voucher at a brick and mortar location or enter a coupon code into an e-commerce site. When users get an offer, a story is available to be shown on Timeline and in their friends’ News Feeds, increasing the viral reach of the promotion.
Creating an offer is free for page owners, just like making any other post. Companies, however, can pay to boost the unit into a Sponsored Story by using the self-serve ad tool, or turn it into a premium homepage ad by working directly with Facebook.
4) Facebook launches mobile ads: Sponsored Stories and Premium page post ads within News Feed:
Facebook announced that Sponsored Stories and Premium ads will begin to appear in News Feed on m.facebook.com and native iOS and Android apps.
Sponsored Stories in the mobile News Feed will appear similar to Sponsored Stories on the desktop News Feed, which were introduced in January. Premium ads are only available to advertisers working directly with Facebook representatives, not from the self-serve or Ads API tools.
This allows premium advertisers to reach fans connected to their Page from within News Feed, even if there is no friend activity that could generate a Sponsored Story. While Premium ads in the News Feed are still relevant to the user, as they are only displayed to users who have already liked a given page, they are arguably less organic than Facebook’s past offering of Sponsored Stories in the News Feed, as they are focused on promoting content at scale, rather than friend activity on a Page.
5) Facebook introduces Reach Generator packaged advertising solution to boost page posts:
A new premium advertising solution for large clients seeking to reach a higher percentage of fans via sponsored activity. Reach Generator allows advertisers to pay Facebook on an ongoing basis, as opposed to a CPC or CPM basis, to sponsor one page post every day, and guarantee a 75 percent reach of the page’s fanbase over a month-long period. The company said that test partners, including Ben & Jerry’s, were able to reach 98 percent of their page’s fans using Reach Generator, a massive increase over the 16 percent of fans that Pages reach without ads or Sponsored Stories.
This “always on” packaged solution makes it easy for you to regularly reach and engage 75% of your fans with meaningful content from your Page. You focus on creating engaging content on your newly designed Page, while we ensure that your fans see the stories you are telling.
Resources: Allfacebook, Insidefacebook, Mashable, Techcrunch, Facebook
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