Inside Yelp: CEO Jeremy Stoppelman discusses why Yelp has a review filter

Consumers crave useful information to help them make buying decisions. While other sites have featured online reviews, Yelp has become the leading local guide for real word-of-mouth on everything from boutiques to dentists by emphasizing useful information for consumers.

Check out the video below with Jeremy as he reveals the history and intent behind Yelp’s review filter.

Do you respond to your customers reviews?

Source: YELP (Created by Darnell Holloway and Bryan Porter)

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