BUZZ: West Coast Franchise Expo Gears Up to Spotlight Small Business, Economic Growth

Thousands expected to attend leading industry event in Anaheim October 24-26

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Hosted in Anaheim, CA for the second consecutive year, the 2013 West Coast Franchise Expo (WCFE) is the largest franchise event on the west coast, uniting qualified prospective franchise owners with growing brands. For three days, October 24-26, thousands of entrepreneurs will pass through the doors of the Anaheim Convention Center, searching for their next business venture.

“The expo in Anaheim is geared towards those franchise brands that are looking to develop west of the Mississippi,” said Tom Portesy, President of MFV Expositions. “We’re able to draw well-respected, growing franchise brands from a wide variety of industries and in turn, we attract highly qualified prospects hungry for new business opportunities. We see many exhibitors awarding franchises based on meetings at WCFE.”

With more than 200 exhibitors, 50 free seminars and six symposia, the WCFE, hosted by MFV Expositions and the International Franchise Association, provides a unique experience for both franchisors and show visitors. In addition to the educational value, organizers say the opportunity for senior-level executives and new/existing investors to meet face to face is invaluable.

“West Coast Franchise Expo has proven in the past to be an excellent opportunity for Primrose Schools to meet highly qualified franchise candidates,” said Tim Linderman, the director of franchise development for Primrose Schools. “We finished up the expo last year with several exciting leads. As we continue to grow our brand in the west, it’s critical to meet qualified prospects to fuel our expansion.”

As franchising continues to spur economic growth, the tenth anniversary of the California event promises to be the most successful yet. According to the ADP’s National Franchise Report, the U.S. added more than 27,000 franchise jobs in June, up nearly 8,000 from May.

“It’s clear that franchising plays a significant role in cultivating small business growth,” said Portesy. “The trend continues toward entrepreneurship for those who want a new career. As we regain confidence in the economy and lending improves, people are ready and willing to invest in new opportunities. We’ve seen this at the International Franchise Expo in New York as well as here in Anaheim on the west coast.”

The franchise industry is a major contributor to the U.S. economy, employing more than 20 million people and contributing over $2 trillion in economic activity, according to the International Franchise Association.

To register to attend the West Coast Franchise Expo, visit www.wcfexpo.com. On-site registration is also available, but pre-registration is recommended.

 

About MFV Expositions

For more than 22 years, MFV Expositions has been producing the leading franchise events worldwide that consistently bring together franchise concepts, at all investment levels, with the most qualified visitors seeking to own their own business. In addition to quality franchise expos in the United States and overseas that offer face-to-face opportunities to grow your franchise, MFV also offers access to online franchise opportunities through web-based resources, lead management tools and solutions for generating sales.

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BUZZ: 8 Ways to Handle Customer Complaints

Original Post from Http://theselfemployed.com

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When a small business receives a customer complaint it has two basic choices: treat the complaining customer like a pain in the neck, or use the complaint as an opportunity to improve.

Business owners who are adept at handling and learning from complaints know all too well that one complaining customer might represent many others with the same problem who did not speak up. They’re the ones who tell others, complain about you online, and take their business elsewhere. Here are eight ways to deftly handle customer complaints, suggested by Ron Kaufman, author of “Uplifting Service: The Proven Path to Delighting Your Customers” (Evolve Publishing, 2012).

  • Thank the customer for bringing it to your attention.“Show appreciation for the complaining customer’s time, effort, communication, feedback, and suggestions,” says Kaufman. “Always keep in mind that the customer didn’t have to come to you at all. They could have simply taken their business elsewhere.”
  • Don’t be defensive. It’s easy to get defensive when an angry customer is on the other end of the line or in your face. Just remember that customers with complaints tend to exaggerate situations, so getting defensive will only make it worse. When a customer complains, they’re doing so because they feel wronged in some way. You don’t have to agree with what they’re saying. But you do have to hear them out. That’s how you move the conversation in a positive direction.
  • Acknowledge what’s important to the customer. Even if you think the customer’s complaint is unfair, there is something they value that your business didn’t deliver on. Embrace that value. “What the customer wants is to feel right,” says Kaufman. “When you agree with their value dimension, you’re telling them they are right to value this specific thing.” For example, if a customer says your service was slow, then that customer values speed. You might then acknowledge that they deserve quick, efficient service.
  • Apologize once, upfront. Every service provider knows that the customer is not…..[CLICK HERE TO READ MORE]

RESOURCE: http://theselfemployed.com

About Steve Strauss of TheSelfEmployed

Steven D. Strauss is the country’s leading small business expert. An internationally recognized lawyer, columnist, and speaker, Steve is also an author of 15 books. Steve’s highly syndicated business column, Ask an Expert, appears weekly at USATODAY.com He is also the small business columnist for Microsoft, and AT&T who calls him “America’s Small Business Expert.”

About:

Sociallybuzz, provides social media management, marketing, fan-page application development and social media consultation. The company is designed to help brands and businesses develop a firm foundation in social media and marketing while delivering the greatest number of options in how they define or reach their relevant audience and increase sales. We also have a robust team that is responsible for handling each and every Yelp, Urbanspoon, Google, TripAdvisor and Foursquare review for our clients. For more information about Sociallybuzz, please visit our website: www.Sociallybuzz.com

Check out our following services:

1) Social Media Services for Nightclubs

2) Social Media Services for Franchises

3) Social Media Services for Restaurants

4) Reputation Management

BUZZ: Measuring social media success begins with a clear vision

Original Post by Eric Stoessel on Restaurant Hospitality

A recent report from Cornell Center for Hospitality Research shows many restaurants lack defined strategies and goals for social media use.

stocksocialnetworkingpromo

A recent study by the Cornell Center for Hospitality Research didn’t unearth any shocking insight into restaurants’ use of social media. Most are using it, the report summarized, but not as many have a clear vision for it or a goal in mind and even fewer can measure a tangible return on investment.

That was the conclusion presented by Abigail M. Needles, a Ph.D. student and Cornell graduate, and Gary M. Thompson, a professor there, in the study, “Social Media Use in the Restaurant Industry: A Work in Progress.” The report was based on a survey of 166 restaurant managers.

“[Restaurants] have a difficult time in terms of measuring whether social media activities increase customer loyalty, bring in new customers or boost revenues,” says Needles. “We found a lot of uncertainty surrounding how to measure the financial returns of social media.”

The problem really begins with a poorly defined…[CLICK HERE TO READ MORE]

RESOURCE: Restaurant Hospitality

Who is Eric Stoessel?

Eric Stoessel helps tackle the big topics for Restaurant Hospitality, writing in-depth feature stories on consumer and food trends, emerging restaurant concepts and other operational, design and technology issues facing independent restaurateurs and multiconcept operators. Stoessel also regularly contributes stories to Restaurant Hospitality’s two e-newsletters, Eat Beat and Eat Beat Business, and to restaurant-hospitality.com.

Before joining Restaurant Hospitality in early 2013, Stoessel spent five years as managing editor for another Penton publication, Lodging Hospitality, where he covered the hotel industry. He worked in newspapers for more than 10 years prior to joining Penton, serving as sports editor for a small daily paper outside Cleveland for nine years. Stoessel graduated from Ohio State in 1995 with a bachelor’s degree in English.

About:

Sociallybuzz, provides social media management, marketing, fan-page application development and social media consultation. The company is designed to help brands and businesses develop a firm foundation in social media and marketing while delivering the greatest number of options in how they define or reach their relevant audience and increase sales. We also have a robust team that is responsible for handling each and every Yelp, Urbanspoon, Google, TripAdvisor and Foursquare review for our clients. For more information about Sociallybuzz, please visit our website: www.Sociallybuzz.com

Check out our following services:

1) Social Media Services for Nightclubs

2) Social Media Services for Franchises

3) Social Media Services for Restaurants

4) Reputation Management

BUZZ: Introducing Yelp Platform! Transactions Made Easy, Directly Through Yelp

Yelp connects people with great local businesses, giving users plenty of information to make spending decisions and allowing them to share those experiences online. What about those times when you discover a great business and want to book it directly on Yelp? Well, great news:  They recently launched Yelp Platform, a new way to transact on Yelp.

They’ll be rolling out Yelp Platform category by category, beginning today with food delivery and pickup. Starting now, people can order food directly from a select number of restaurants supported by delivery.com and Eat24, like NYC’s Harry’s Italian Pizza Bar and Layaly Mediterranean Grill in SF. Eventually, consumers will be able to order whatever meal they’re craving for delivery or pickup at thousands of local restaurants across the US, directly from those businesses’ Yelp listings.

In the coming months, They’ll add categories like spas, yoga studios, salons and dentist appointments starting with Booker, Intuit’s Demandforce and MINDBODY. Consumers can expect YELP to add more categories in the future.

Yelp Platform Yelp Platform

As they continue to roll this feature out, Yelp Platform will eventually make it a whole lot easier to do everything from scheduling spa treatments and yoga sessions to making dentist appointments and purchasing services, directly through Yelp!

Yelp Platform is available on iOS, mobile web or desktop (and coming soon for Android). So whip out your mobile device or jump on your computer to satisfy that burrito craving with just a few clicks. We know people want an easy, streamlined consumer experience, and Yelp Platform is the next step in directly connecting users with millions of great local businesses.

SOURCE: YELP

About:

Sociallybuzz, provides social media management, marketing, fan-page application development and social media consultation. The company is designed to help brands and businesses develop a firm foundation in social media and marketing while delivering the greatest number of options in how they define or reach their relevant audience and increase sales. We also have a robust team that is responsible for handling each and every Yelp, Urbanspoon, Google, TripAdvisor and Foursquare review for our clients. For more information about Sociallybuzz, please visit our website: www.Sociallybuzz.com

Check out our following services:

1) Social Media Services for Nightclubs

2) Social Media Services for Franchises

3) Social Media Services for Restaurants

4) Reputation Management

BUZZ: Instagram Launches Video and Photos Embeds [Quick Tip]

Instagram launches web embedding for Instagram content to bring you an easy way to add Instagram photos and videos to the stories you want to tell.

Now, when you visit an Instagram photo or video page on your desktop web browser, you’ll see a new share button on the right side of your photo (just under the comments button). Click the button to see the embed code. Copy the block of text it gives you and paste it into your blog, website or article. When you hit publish, the photo or video will appear.

As always, you own your photos and videos, and they want to make sure that’s understood no matter where your content appears. Whether you want to embed your video on your blog or a friend wants to feature your photo on a website, everyone will clearly see that your content belongs to you. Your embedded photo or video appears with your Instagram username, and clicking on the Instagram logo will take people to your page on Instagram.com where they can discover more of your photos and videos.

Is your content private? Then nothing has changed. Embed code is only available to those whose photos and videos are public.

How to Embed Instagram Photos and Videos

The process is really intuitive and easy, but here are the step-by-step instructions to embed Instagram posts on your website or blog.

Step 1: Open up the photo or video you would like to embed and click the arrow on the top right corner.

Instagram Embed

Step 2: Click ‘Copy Embed Code.’

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Step 3: Paste it into your site’s HTML code and prosper!

One thing to keep in mind is that there isn’t an out-of-the-box sizing option — you’ll have to dive into the code to resize the embedded photo or video. Here’s what it looks like once it’s embedded:

Instagram 1

For more information about web embedding, check out the Instagram Help Center.

SOURCE: INSTAGRAM, HUBSPOT

 

About:

Sociallybuzz, provides social media management, marketing, fan-page application development and social media consultation. The company is designed to help brands and businesses develop a firm foundation in social media and marketing while delivering the greatest number of options in how they define or reach their relevant audience and increase sales. We also have a robust team that is responsible for handling each and every Yelp, Urbanspoon, Google, TripAdvisor and Foursquare review for our clients. For more information about Sociallybuzz, please visit our website: www.Sociallybuzz.com

Check out our following services:

1) Social Media Services for Nightclubs

2) Social Media Services for Franchises

3) Social Media Services for Restaurants

4) Reputation Management

BUZZ: Domino’s Pizza Buzzbadges [PIC]

We created custom buzzbadges for Domino’s Pizza.

Pretty Cool!

Buzzbadge Buzzbadge

 

BuzzBadges:

Social Media awareness products including window clings, window stickers, door clings, door stickers, napkins, counter display, and table tents to be placed on windows, doors, tables and counter tops at your establishment/store-front. This will increase social engagement and encourage customers to check-in via Facebook Places, Yelp and Foursquare. As well as engage with your business on Urbanspoon, Google Places, Instagram and Pinterest.

About:

Sociallybuzz, provides social media management, marketing, fan-page application development and social media consultation. The company is designed to help brands and businesses develop a firm foundation in social media and marketing while delivering the greatest number of options in how they define or reach their relevant audience and increase sales. We also have a robust team that is responsible for handling each and every Yelp, Urbanspoon, Google, TripAdvisor and Foursquare review for our clients. For more information about Sociallybuzz, please visit our website: www.Sociallybuzz.com

Check out our following services:

1) Social Media Services for Nightclubs

2) Social Media Services for Franchises

3) Social Media Services for Restaurants

4) Reputation Management