BUZZ: It’s now Easier to Administer Promotions on Facebook

Facebook makes it easier to administer promotions on fan pages.

They’ve updated their Pages Terms in order to make it easier for businesses of all sizes to create and administer promotions on Facebook.

FB

Here’s what Page administrators need to know:

They’ve removed the requirement that promotions on Facebook only be administered through apps
Now, promotions may be administered on Page Timelines and in apps on Facebook. For example, businesses can now:
  • Collect entries by having users post on the Page or comment/like a Page post
  • Collect entries by having users message the Page
  • Utilize likes as a voting mechanism
As before, however, businesses cannot administer promotions on personal Timelines.
Accurate tagging is required in promotions
In order to maintain the accuracy of Page content, their Pages Terms now prohibit Pages from tagging or encouraging people to tag themselves in content that they are not actually depicted in. So, for instance:
  • It’s OK to ask people to submit names of a new product in exchange for a chance to win a prize
  • It’s not OK to ask people tag themselves in pictures of a new product in exchange for a chance to win a prize
They hope these updates will enable more businesses to use Facebook to launch their promotions. For more information regarding the changes to their promotions policies, check out their downloadable Promotion Guidelines, which include FAQs and best practices for running promotions through Facebook.

BUZZ: 3 Reasons Your NIGHTCLUB & BAR Need A Responsive Web Design

Partygoers are always looking for upcoming events on social networks like Facebook, Twitter, Instagram and Google and one thing is for sure, they are using multiple devices to make these searches. All of these sites should eventually direct them to your website to view more detail information about upcoming events, photo galleries, guest list or to book bottle reservation.

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Image Source: Blackbeach

But what happens when they’re viewing your website from their smartphone or tablet? Is your website built using outdated flash or built to be viewable on multiple devices? The online world is consistently changing and party goers are not only using their computers to look for upcoming events, they are also using tablets and smartphones.

With tablets and smartphones projected to outsell PC in the coming years, it’s safe to say you need to adapt or get left behind. Therefore you need to make sure that you have a responsive web design. What does that mean? According to Mashable, a responsive web design uses “media queries” to figure out what resolution of device it’s being served on. Flexible images and fluid grids then size correctly to fit the screen. Simply, you build a website once, and it works seamlessly across thousands of different device screens.

Click here to see 3 quick reasons why you need a responsive web design website for your nightclub or bar……

 

About:

Sociallybuzz, provides social media management, marketing, fan-page application development and social media consultation. The company is designed to help brands and businesses develop a firm foundation in social media and marketing while delivering the greatest number of options in how they define or reach their relevant audience and increase sales. We also have a robust team that is responsible for handling each and every Yelp, Urbanspoon, Google, TripAdvisor and Foursquare review for our clients. For more information about Sociallybuzz, please visit our website: www.Sociallybuzz.com

Check out our following services:

1) Social Media Services for Nightclubs – Click here

2) Social Media Services for Franchises – Click here

3) Social Media Services for Restaurants – Click here

4) Reputation Management – Click here

 

BUZZ: How To Effectively Manage Your Franchise’s Reputation by CEO of Sociallybuzz

Original Article on Franchising USA Magazine

There are many moving parts to running a successful franchise. A piece of the puzzle which seemed irrelevant three to five years ago is now one of the biggest pieces that most business owners tend to forget about or worst, ignore: managing their reputation.

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Could it be because franchisees don’t think a bad reputation will affect their business?

Well think again.

A few years ago when a customer had a bad experience at your franchise, they would tell their friends, family or sometimes call the business to let them know. Luckily then, the few number of people who would hear about the customer’s bad experience wouldn’t dramatically affect your business.

Now fast forward to a world where it only takes one or two negative reviews about your business to cripple your brand, your cliental, and most importantly your revenue. We are living in an age where a customer with a bad experience can leave a review about your franchise on sites such as Yelp, Urbanspoon, Google places, Tripadvisor or various other customer review sites for thousands of people to read instantly.

Believe it or not, customers are using these channels to make buying decisions. If you have six reviews and four are negative, do you think you will win new customers over? Maybe if you’re lucky; but the majority of the time you won’t.

Here are three simple tips to effectively manage the reputation of your franchise:

1) Search: Are you aware of what customers are saying about your franchise?

Do a simple Google search using your business name and address. The first two pages will tell you a lot about how your customers feel towards your business, and how new potential customers view your business. The majority of the time Google search results will show reviews from multiple social media channels. You can then go one step further and do individual searches on each of the platforms and review sites. Knowing is the first step, so if you know what’s being said by your customers, then you can learn how to handle it.

READ TIPS 2 & 3 ON Franchising USA Magazine

About:

Sociallybuzz, provides social media management, marketing, fan-page application development and social media consultation. The company is designed to help brands and businesses develop a firm foundation in social media and marketing while delivering the greatest number of options in how they define or reach their relevant audience and increase sales. We also have a robust team that is responsible for handling each and every Yelp, Urbanspoon, Google, TripAdvisor and Foursquare review for our clients. For more information about Sociallybuzz, please visit our website: www.Sociallybuzz.com

Check out our following services:

1) Social Media Services for Nightclubs – Click here

2) Social Media Services for Franchises – Click here

3) Social Media Services for Restaurants – Click here

4) Reputation Management – Click here

BUZZ: Facebook News Feed Update – A better way to surface older stories

Today’s Update: A better way to surface older stories

Today they are announcing an update to the News Feed ranking algorithm. Now organic stories that people did not scroll down far enough to see can reappear near the top of News Feed if the stories are still getting lots of likes and comments.
Early data shows this improves the experience of News Feed:
  • In a recent test with a small number of users, this change resulted in a 5% increase in the number of likes, comments and shares on the organic stories people saw from friends and an 8% increase in likes, comments and shares on the organic stories they saw from Pages
  • Previously, people read 57% of the stories in their News Feeds, on average. They did not scroll far enough to see the other 43%. When the unread stories were resurfaced, the fraction of stories read increased to 70%.
The data suggests that this update does a better job of showing people the stories they want to see, even if they missed them the first time. For Page owners, this means their most popular organic Page posts have a higher chance of being shown to more people, even if they’re more than a few hours old.
The goal with algorithm updates is to keep improving News Feed. They’ll continue to keep you posted on the updates they make in response to people’s feedback.
The goal of News Feed
The goal of News Feed is to deliver the right content to the right people at the right time so they don’t miss the stories that are important to them. Ideally, we want News Feed to show all the posts people want to see in the order they want to read them.
This is no small technical feat: every time someone visits News Feed there are on average 1,5001 potential stories from friends, people they follow and Pages for them to see, and most people don’t have enough time to see them all. These stories include everything from wedding photos posted by a best friend, to an acquaintance checking in to a restaurant.
Resource: Facebook

About:

Sociallybuzz, provides social media management, marketing, fan-page application development and social media consultation. The company is designed to help brands and businesses develop a firm foundation in social media and marketing while delivering the greatest number of options in how they define or reach their relevant audience and increase sales. We also have a robust team that is responsible for handling each and every Yelp, Urbanspoon, Google, TripAdvisor and Foursquare review for our clients. For more information about Sociallybuzz, please visit our website: www.Sociallybuzz.com

Check out our following services:

1) Social Media Services for Nightclubs – Click here

2) Social Media Services for Franchises – Click here

3) Social Media Services for Restaurants – Click here

4) Reputation Management – Click here