According to a Cowen social user survey, on average, Snapchat’s U.S. Internet users 18 and older spend 17 minutes per day with the service. Compare that to 17.1 minutes spent per day on Twitter and 21.2 minutes per day on Instagram. Existing and potential consumers are already using this outlet to engage with their friends. If you want to succeed on Snapchat, you need to dedicate time to develop the content that will get noticed in those 17 minutes.
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