These customers support you more often than any other customer. It’s more than just a price tag that keeps them loyal to your brand. If they are given the choice to choose between the same item from your business or a competitor, even with a price difference, they will always stick with your business. Loyal customers will freely advocate for your business and bring you more business, because they want to see you succeed.
Even with the most loyal customers, you still have to do your part to keep them loyal. You can do that by providing them with a consistent “wow” experience. A “wow” customer experience is when a business is really great at providing their customers with amazing products and also genuinely provides excellent service. When a customer experiences both components simultaneously and consistently, it activates an emotion that creates loyalty and trust, which turns that customer into a walking word-of-mouth marketer for your business. Now imagine having 100 or 500 customers just like that. You now start to build a tribe of supporters for your business.
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