BUZZ: 7 Tips to Create A Successful Social Media Plan for 2015

2015 Social Media Plan

If you have not started developing your social media strategies for 2015, you’re already behind. Social is now the top media platform for small and medium businesses in terms of spending and usage, according to report from BIA/Kelsey. The report also stated that small businesses are spending an average of 21.4% of their media budgets on social, up from 18.9% last year.

Here are 7 tips to help you create your 2015 social media plan.

1) Evaluate 2014

Answer these 6 questions:

  1. Did you start the year with a social media plan?
  2. Did you use social media in your marketing plans for 2014?
  3. Was it effective?
  4. Did you track your ROS? (Return on Social)
  5. Who inside or outside your business was responsible for social?
  6. Are you happy with how your business performed on social media in 2014?

Answering those questions will help you to determine where you are now and how you want that to change for 2015.

2) Make a list and check it twice

 To create a strategy that you can follow through on, you must first list all your short term and long term marketing goals for your business or brand. This will give you a very clear idea of what you want to achieve and how social media will fit in your overall strategy.

3) Research your industry and competitors

 Do some research on your competitors or other businesses in your industry to see how they are using social media. This will help you to spark some fresh ideas that you can implement for your business. Knowing what will be more effective to achieve your marketing goals for your business will save you a lot of money, time and energy.

4) Check the channels

 What you thought you knew about social media in January 2014 might be completely different today. Social media is an ever-evolving marketing landscape. Knowing what social media networks made changes to their platform, terms of service and privacy policy will help you to determine how it will affect your target audience, your business and your strategies.

5) Are you using the right tools?

You can evaluate, make a list, research every competitor and learn every thing about every social media channels, but if you don’t have the right tools to implement and execute your strategies, nothing will work. Imagine a builder did everything to create a plan to build a beautiful house but got to the site with the wrong tools?

Here are a few tools to consider:

Constant Contact – Email Marketing

Sociallybuzz App – Social media and reputation management app

EzTexting – Texting solutions

FiveStars – Loyalty Program

ZeeHub – Simplified Franchise Management

6) Get Help!

How do you balance running a successful social media strategy and growing your business all at the same time? It’s hard. Getting the right people to help you create an effective social media strategy or bring your strategies to life will make you sleep a lot better at night and give you a lot more time to do what you do best, run your business.

7) Set your budget

Now that you’re off to a good start, it’s time to determine not what you think you have to spend on marketing, but what’s the value to your business. If you gain an extra 10, 20 or 50 new customers per month through social media, what is that worth to you? If it’s important to you, you will find a way. Stop making excuses on why you can’t and start doing. Social media is growing and changing fast. You invest in other parts of your business, don’t short change on one of the most important part of the puzzle that can become your ultimate driver between your business succeeding or failing.

In conclusion, social media should not be the icing on top of the cake, social media should be as important as Flour. Sorry for the food analogy but I wrote this at 6am on thanksgiving morning and I was feeling a little hungry. Now that you have a lot to think about, don’t just push it to the side, start planning today. I wish you and your business a very successful 2015.

 

 About:

Andre Kay is CEO and chief marketing officer of Sociallybuzz, which exists to help business owners grow their business using social media. By helping them reach relevant customers, build customer loyalty, mange reputation and increase revenue. We protect relationship with their customer, create effective campaigns, manage their social channels and online reputation 24/7.

Follow us on Twitter and “like” us on Facebook page.

Check out our following social media management services:

1) Social Media Services for Nightclubs – Click here

2) Social Media Services for Franchises – Click here

3) Social Media Services for Restaurants – Click here

4) Reputation Management – Click here

5) Social Media Management Tool

6) Social Media Services for Startups

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3 Tools Local Franchisees Can Use To Grow Their Business

Owning a local franchise business is no simple task. Even with support from your franchisor, you’re still required to
manage operations, staff, budget, marketing and any unexpected expenses and issues.
The majority of small business owners wear multiple hats when it comes to running their local business. Business
owners are always searching for an easy and affordable way to manage customers, drive new business and increase sales.

Here are three tools local franchisees can use to attract and keep new customers to grow their business:

1) Constant Contact

Email marketing is one of the most powerful marketing tools available for developing customer and client relationships. Constant Contact offers effective and professional email marketing for a small monthly fee, without set-up or support costs.

But before you can use Constant Contact or any email client, you will first need to develop a database of customers. Communicating with regular customers will help you to increase revenue without the cost of acquisition.
To start collecting your customer’s email address, you will need to offer something of value.
• Create and run monthly promotions through your social channels (e.g. Join our emailing list for a chance to win a $100 Gift Certificate)

• Create and print small cards for customers to fill out in-store (e.g. Complete this card for a chance to win a
free dinner, product or service)
• If you offer online ordering, ask customers for permission to communicate with them via email. Now that you’ve started collecting emails, use the following examples to communicate with your customers to offer value:
• Send birthday, anniversary and special day (Mother’s Day, etc) emails
• Send exclusive coupons and discounts
• Send relevant local and community involvement news
• Do not spam their email inbox

2) Sociallybuzz App – Social Media Manager

Managing all your social channels and online reviews can feel like a full time job. But not moderating them effectively and consistently can instantly turn good customer service into a bad customer experience and having returning customers to going out of business. Franchisees can use the Sociallybuzz app to easily manage their social channels and online reviews in one place, on one mobile dashboard. Having an easy, affordable and convenient way to manage all your social channels and online reputation can save you lots of time, while helping you build a solid line of communication between you and your customers.
• Manage and moderate all your channels from one mobile dashboard anytime, anywhere.
• Anticipate a busy day or busy week?Schedule your messages in advance to post at a convenient time.
• Quickly receive notifications of posts or customer reviews, comments and complaints.
• Respond promptly to reviews, customer complaints, praises and comments.

3) FiveStars

Loyalty programs reward consumers for sticking with your business. FiveStars gives businesses everything they need to acquire, grow, and retain their customer base. It has an incredibly simple loyalty solution that takes care of everything. Once you join the FiveStars network, they will build a customized loyalty program that is optimized for your business. You maintain full control.

• Sign up all your customers right from your POS in seconds.
• Collect customer information
• Keep in touch with your customers via targeted messages
In conclusion, it is easier and cheaper to retain an existing customer than acquire a new customer. Many business owners do not have the time, resources or team to help with growing their business. With the three tools mentioned above, you should be able to get a better handle on your business marketing, management and
loyalty initiatives.

 

Andre Kay is CEO and chief marketing officer of Sociallybuzz, which exists to help franchise owners grow their
business using social media. By helping them reach relevant customers, build customer loyalty, mange reputation
and increase revenue. We protect relationship with their customer, create effective campaigns, manage their social channels and online reputation 24/7.

Read the company’s blog (http:// sociallybuzz.wordpress.com/)

Follow it on Twitter and “like” its Facebook page