BUZZ: It’s now Easier to Administer Promotions on Facebook

Facebook makes it easier to administer promotions on fan pages.

They’ve updated their Pages Terms in order to make it easier for businesses of all sizes to create and administer promotions on Facebook.

FB

Here’s what Page administrators need to know:

They’ve removed the requirement that promotions on Facebook only be administered through apps
Now, promotions may be administered on Page Timelines and in apps on Facebook. For example, businesses can now:
  • Collect entries by having users post on the Page or comment/like a Page post
  • Collect entries by having users message the Page
  • Utilize likes as a voting mechanism
As before, however, businesses cannot administer promotions on personal Timelines.
Accurate tagging is required in promotions
In order to maintain the accuracy of Page content, their Pages Terms now prohibit Pages from tagging or encouraging people to tag themselves in content that they are not actually depicted in. So, for instance:
  • It’s OK to ask people to submit names of a new product in exchange for a chance to win a prize
  • It’s not OK to ask people tag themselves in pictures of a new product in exchange for a chance to win a prize
They hope these updates will enable more businesses to use Facebook to launch their promotions. For more information regarding the changes to their promotions policies, check out their downloadable Promotion Guidelines, which include FAQs and best practices for running promotions through Facebook.

BUZZ: Introducing Yelp Platform! Transactions Made Easy, Directly Through Yelp

Yelp connects people with great local businesses, giving users plenty of information to make spending decisions and allowing them to share those experiences online. What about those times when you discover a great business and want to book it directly on Yelp? Well, great news:  They recently launched Yelp Platform, a new way to transact on Yelp.

They’ll be rolling out Yelp Platform category by category, beginning today with food delivery and pickup. Starting now, people can order food directly from a select number of restaurants supported by delivery.com and Eat24, like NYC’s Harry’s Italian Pizza Bar and Layaly Mediterranean Grill in SF. Eventually, consumers will be able to order whatever meal they’re craving for delivery or pickup at thousands of local restaurants across the US, directly from those businesses’ Yelp listings.

In the coming months, They’ll add categories like spas, yoga studios, salons and dentist appointments starting with Booker, Intuit’s Demandforce and MINDBODY. Consumers can expect YELP to add more categories in the future.

Yelp Platform Yelp Platform

As they continue to roll this feature out, Yelp Platform will eventually make it a whole lot easier to do everything from scheduling spa treatments and yoga sessions to making dentist appointments and purchasing services, directly through Yelp!

Yelp Platform is available on iOS, mobile web or desktop (and coming soon for Android). So whip out your mobile device or jump on your computer to satisfy that burrito craving with just a few clicks. We know people want an easy, streamlined consumer experience, and Yelp Platform is the next step in directly connecting users with millions of great local businesses.

SOURCE: YELP

About:

Sociallybuzz, provides social media management, marketing, fan-page application development and social media consultation. The company is designed to help brands and businesses develop a firm foundation in social media and marketing while delivering the greatest number of options in how they define or reach their relevant audience and increase sales. We also have a robust team that is responsible for handling each and every Yelp, Urbanspoon, Google, TripAdvisor and Foursquare review for our clients. For more information about Sociallybuzz, please visit our website: www.Sociallybuzz.com

Check out our following services:

1) Social Media Services for Nightclubs

2) Social Media Services for Franchises

3) Social Media Services for Restaurants

4) Reputation Management