#BUZZ: 5 helpful tips to determine how to market your franchise

Here are 5 helpful tips to determine whether to market your franchise locally, store by store, or as a larger brand.

1.Where is your audience?

The first step in determining if you should be developing your brand’s marketing on a global level or the local level is asking where your audience lives, works, and plays. For a franchise giant like McDonald’s with more than 55 million Facebook followers, marketing becomes less about the location and more about the product, so breaking up the brand into a hyper-local campaign doesn’t make sense. For companies like The Habit Burger Grill, which is more location-focused and much smaller, having local pages makes a lot more sense; their clients can engage based on their Habit Burger location.

2. Are your consumer deals localized or nationally executed?

This is kind of a no-brainer. If you are a company that has very specialized and specific calendars of events like Bassett Furniture, where deals are focused more on national holidays, it makes more sense for you to focus on developing marketing for the whole company, as opposed to a franchise like City Wok, where the deals differ from location to location.

Marketing for location-based franchises is a direct reflection of how that targeted consumer wants to be marketed to. For example, a City Wok in LA might promote their low-calorie menu, whereas their Palm Springs location might promote an early bird special. At the end of the day you want to avoid consumer confusion at all costs: this is the number-one reason consumers say no to a potential purchase. Making sure your marketing, whether national in scope or hyper-local, is clear and targeted is one of the top ways to ensure franchise success.

Read more via Franchise Update.

About Sociallybuzz:

We provide buzz worthy services and products to help businesses grow using social media.

For more information about Sociallybuzz, please visit our website: www.Sociallybuzz.com

Check out our social media services:

1) Social Media Services for Nightclubs – Click here

2) Social Media Services for Franchises – Click here

3) Social Media Services for Restaurants – Click here

4) Reputation Management – Click here

5) Social Media Management Tool

6) Social Media Services For Start-ups

#BUZZ: #TBT to when we did a Foursquare campaign for a local Jamba Juice franchisee.

#TBT to when we did a Foursquare campaign for a local Jamba Juice franchisee.

We launched a Foursquare Photo Contest where consumers had a chance to win a $25 Jamba Juice gift card if they took a photo of their smoothie and uploaded it to Foursquare after “checking in” at their local South Florida Jamba Juice store.

CLICK HERE FOR FULL CASE STUDY

Jamba Juice

About Sociallybuzz:

We provide buzz worthy services and products to help businesses grow using social media.

For more information about Sociallybuzz, please visit our website: www.Sociallybuzz.com

Check out our social media services:

1) Social Media Services for Nightclubs – Click here

2) Social Media Services for Franchises – Click here

3) Social Media Services for Restaurants – Click here

4) Reputation Management – Click here

5) Social Media Management Tool

6) Social Media Services For Start-ups

3 Tools Local Franchisees Can Use To Grow Their Business

Owning a local franchise business is no simple task. Even with support from your franchisor, you’re still required to
manage operations, staff, budget, marketing and any unexpected expenses and issues.
The majority of small business owners wear multiple hats when it comes to running their local business. Business
owners are always searching for an easy and affordable way to manage customers, drive new business and increase sales.

Here are three tools local franchisees can use to attract and keep new customers to grow their business:

1) Constant Contact

Email marketing is one of the most powerful marketing tools available for developing customer and client relationships. Constant Contact offers effective and professional email marketing for a small monthly fee, without set-up or support costs.

But before you can use Constant Contact or any email client, you will first need to develop a database of customers. Communicating with regular customers will help you to increase revenue without the cost of acquisition.
To start collecting your customer’s email address, you will need to offer something of value.
• Create and run monthly promotions through your social channels (e.g. Join our emailing list for a chance to win a $100 Gift Certificate)

• Create and print small cards for customers to fill out in-store (e.g. Complete this card for a chance to win a
free dinner, product or service)
• If you offer online ordering, ask customers for permission to communicate with them via email. Now that you’ve started collecting emails, use the following examples to communicate with your customers to offer value:
• Send birthday, anniversary and special day (Mother’s Day, etc) emails
• Send exclusive coupons and discounts
• Send relevant local and community involvement news
• Do not spam their email inbox

2) Sociallybuzz App – Social Media Manager

Managing all your social channels and online reviews can feel like a full time job. But not moderating them effectively and consistently can instantly turn good customer service into a bad customer experience and having returning customers to going out of business. Franchisees can use the Sociallybuzz app to easily manage their social channels and online reviews in one place, on one mobile dashboard. Having an easy, affordable and convenient way to manage all your social channels and online reputation can save you lots of time, while helping you build a solid line of communication between you and your customers.
• Manage and moderate all your channels from one mobile dashboard anytime, anywhere.
• Anticipate a busy day or busy week?Schedule your messages in advance to post at a convenient time.
• Quickly receive notifications of posts or customer reviews, comments and complaints.
• Respond promptly to reviews, customer complaints, praises and comments.

3) FiveStars

Loyalty programs reward consumers for sticking with your business. FiveStars gives businesses everything they need to acquire, grow, and retain their customer base. It has an incredibly simple loyalty solution that takes care of everything. Once you join the FiveStars network, they will build a customized loyalty program that is optimized for your business. You maintain full control.

• Sign up all your customers right from your POS in seconds.
• Collect customer information
• Keep in touch with your customers via targeted messages
In conclusion, it is easier and cheaper to retain an existing customer than acquire a new customer. Many business owners do not have the time, resources or team to help with growing their business. With the three tools mentioned above, you should be able to get a better handle on your business marketing, management and
loyalty initiatives.

 

Andre Kay is CEO and chief marketing officer of Sociallybuzz, which exists to help franchise owners grow their
business using social media. By helping them reach relevant customers, build customer loyalty, mange reputation
and increase revenue. We protect relationship with their customer, create effective campaigns, manage their social channels and online reputation 24/7.

Read the company’s blog (http:// sociallybuzz.wordpress.com/)

Follow it on Twitter and “like” its Facebook page

BUZZ: West Coast Franchise Expo Gears Up to Spotlight Small Business, Economic Growth

Thousands expected to attend leading industry event in Anaheim October 24-26

WCFE13_header

Hosted in Anaheim, CA for the second consecutive year, the 2013 West Coast Franchise Expo (WCFE) is the largest franchise event on the west coast, uniting qualified prospective franchise owners with growing brands. For three days, October 24-26, thousands of entrepreneurs will pass through the doors of the Anaheim Convention Center, searching for their next business venture.

“The expo in Anaheim is geared towards those franchise brands that are looking to develop west of the Mississippi,” said Tom Portesy, President of MFV Expositions. “We’re able to draw well-respected, growing franchise brands from a wide variety of industries and in turn, we attract highly qualified prospects hungry for new business opportunities. We see many exhibitors awarding franchises based on meetings at WCFE.”

With more than 200 exhibitors, 50 free seminars and six symposia, the WCFE, hosted by MFV Expositions and the International Franchise Association, provides a unique experience for both franchisors and show visitors. In addition to the educational value, organizers say the opportunity for senior-level executives and new/existing investors to meet face to face is invaluable.

“West Coast Franchise Expo has proven in the past to be an excellent opportunity for Primrose Schools to meet highly qualified franchise candidates,” said Tim Linderman, the director of franchise development for Primrose Schools. “We finished up the expo last year with several exciting leads. As we continue to grow our brand in the west, it’s critical to meet qualified prospects to fuel our expansion.”

As franchising continues to spur economic growth, the tenth anniversary of the California event promises to be the most successful yet. According to the ADP’s National Franchise Report, the U.S. added more than 27,000 franchise jobs in June, up nearly 8,000 from May.

“It’s clear that franchising plays a significant role in cultivating small business growth,” said Portesy. “The trend continues toward entrepreneurship for those who want a new career. As we regain confidence in the economy and lending improves, people are ready and willing to invest in new opportunities. We’ve seen this at the International Franchise Expo in New York as well as here in Anaheim on the west coast.”

The franchise industry is a major contributor to the U.S. economy, employing more than 20 million people and contributing over $2 trillion in economic activity, according to the International Franchise Association.

To register to attend the West Coast Franchise Expo, visit www.wcfexpo.com. On-site registration is also available, but pre-registration is recommended.

 

About MFV Expositions

For more than 22 years, MFV Expositions has been producing the leading franchise events worldwide that consistently bring together franchise concepts, at all investment levels, with the most qualified visitors seeking to own their own business. In addition to quality franchise expos in the United States and overseas that offer face-to-face opportunities to grow your franchise, MFV also offers access to online franchise opportunities through web-based resources, lead management tools and solutions for generating sales.