How to use Pokemon Go to drive sales

Pokemon Go

Before I show you how to drive sales and foot traffic to your business using the Pokémon Go crazy, let’s break down the things you need to know and the lingo.

Pokémon Go uses your phone’s GPS and clock to detect where and when you are in the game and make Pokémon “appear” around you (on your phone screen) so you can go and catch them. As you move around, different and more types of Pokémon will appear depending on where you are and what time it is. The idea is to encourage you to travel around the real world to catch Pokémon in the game.

PokéStops, which are essentially notable locations in the real world (except for the lucky business owners that locations are already PokéStops) marked on your in-game map. You can go to these to nab items, including Poké Balls and eggs that can hatch into full Pokémon. It’s also possible to install special items at PokéStops that lure extra Pokémon, which also make the stops glow pink on the map so players know that hanging around will attract extra Pokémon.

PokéStops and Pokémon Gyms are locations where players can collect supplies. They are key real-world locations and landmarks that Pokémon Go players visit to acquire collectibles and do battle.

Lures, an in-game item that turns any existing PokéStop into a virtual feeding frenzy for players looking to catch Pokémon. But this requires there to already be a PokéStop nearby.

How to leverage Pokémon Go to drive sales and foot traffic:
⁃ Find a Pokémon Stop or Gym inside or close by your location (attract foot traffic without any effort-players flock to them for rewards and to battle other players.)
⁃ Pokémon GO offers a range of in-app purchases. The one that is most important for your location is Lures. (Lures increase the rate of Pokemon generation in the area around the PokeStop where they’re placed for one half hour.)
All you have to do is:
• Tap the red Poké ball at the bottom of your HUD
• Tap “Shop”
• Scroll down and tap the purple, box-shaped Lures to purchase. You’ll re-direct to your app store’s payment system.
• Once back in-app, tap the red Poké ball again, then tap “Items”
• Tap the purple Lure to activate!

If your business is anywhere near a PokéStop, you can use a dollar to bring virtually guaranteed crowds to your business.
⁃ Gyms are a little different from a PokéStop. You can’t put down Lures, but you don’t have to either, because users are converging on gyms day and night to face off with other users and “take control” of the gym for either team Mystic, Valor, or Instinct (click to learn the difference).

To see if your business is near a gym, open Pokémon GO on your phone  (Available on Android and iOS) and look for the tall structures with little Pokémon near the top. They’re not hard to spot-they’re the biggest structures on the in-game map.

Marketing:
– Pokémon Giveaways
– Take in-game screenshots and post them on the social media (Hashtag: #pokemongo and #pokemon)
– Launch localize ads to people 1 mile around your location, 16 to 26, that follow or showed interest in Pokemon
– Create a Pokémon-inspired product or services and offer customers who show you the game on their phone a discount!

If you’re not near a Pokémon Stop or Gym, you can still doing the following:
⁃ Host a Pokémon Go meetup at your location.
⁃ Take your business to where there are Pokémon Stops or Gyms then lay down lures to attract people to you
⁃ Use social media and show off the valuable or rare Pokémon popping up in your area. To know what to look for, checkout this rarity chart created by a Reddit user.

 

Credit-Rotom-Guy-via-Reddit

 

Interesting Facts:
⁃ Pokémon Go passes Twitter on daily active users
⁃ Pokémon Go adds $9 billion to Nintendo’s value
⁃ Pokémon Go sees $1.6 million in daily revenue
⁃ On 5% of active android devices (more popular than Tinder)
⁃ Time spent in the app is about 43 minutes (more than Facebook, Snapchat, Twitter, Instagram)
⁃ Downloaded 7.5 million times in the U.S on google play/iOS app store
⁃ Double the engagement of Snapchat

Cons:
Pokémon Go has already revealed some issues, too. Not only did four robbery suspects allegedly set up lure beacons on PokéStops to attract victims, but there are reports of injuries due to the game, and police have had to warn players about going into places they’re not supposed to. Chances are most players will be responsible and won’t run into these issues, but these are notable risks with directly attaching a video game to the real world.

The pros definitely outweigh the cons, so get your Pokémon on!

Andre Kay is CEO and founder of Sociallybuzz, which exists to help businesses grow using social media. By helping them reach relevant customers, build customer loyalty, manage reputation and increase revenue. We protect relationship with their customer, create effective campaigns, manage their social channels and online reputation 24/7. Read the company’s blog and follow it on Twitter and Instagram

#Buzz: These customers are not regular visitors and they are not driven by sales

Pop up customers:

These customers are not regular visitors and they are not driven by sales. They just pop up every now and then. They don’t join your rewards or loyalty program, but have no issue with taking advantage of a good sale. These are the customers that will check out as a ‘guest’ if you have an ecommerce business or don’t give their name or email when checking out at your brick and mortar business. It’s not that they don’t like your business, they just want to engage with you on their terms. However, showing pop up customers that you value their business and feedback, along with their consistent interaction with your wow customer experience, this customer type will soon join your list of loyal customers.

Once you understand these three types of customers, and provide them a wow experience on every interaction, then you’re well on your way to better customer retention and growth.

READ FULL ARTICLE: http://huff.to/1LnGzan

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About Sociallybuzz:

We provide buzz worthy services and products to help businesses grow using social media.

For more information about Sociallybuzz, please visit our website: www.Sociallybuzz.com

Check out our social media services:

1) Social Media Services for Nightclubs – Click here

2) Social Media Services for Franchises – Click here

3) Social Media Services for Restaurants – Click here

4) Reputation Management – Click here

5) Social Media Management Tool

6) Social Media Services For Start-ups

#BUZZ: These customers only come around when there is a discount or special

Deal-driven customers:

These customers only come around when there is a discount or special. They won’t tell their friends about your business or great service, but they will tell their friends about the discount or special. They care more about getting a one time sale than about your business.

The key here is learning their buying or visiting patterns and turning them in to loyal or more frequent customers. Understanding the type of deals they like and how often they visit will help to determine how to customize your marketing approach to reach them often. The more they are able to engage with your business’ “wow” experience, the easier it will be to turn them into loyal customers.

READ FULL ARTICLE: http://huff.to/1LnGzan

Huffington Post

About Sociallybuzz:

We provide buzz worthy services and products to help businesses grow using social media.

For more information about Sociallybuzz, please visit our website: www.Sociallybuzz.com

Check out our social media services:

1) Social Media Services for Nightclubs – Click here

2) Social Media Services for Franchises – Click here

3) Social Media Services for Restaurants – Click here

4) Reputation Management – Click here

5) Social Media Management Tool

6) Social Media Services For Start-ups

#BUZZ: It’s more than just a price tag that keeps them loyal to your brand.

Loyal customers:

These customers support you more often than any other customer. It’s more than just a price tag that keeps them loyal to your brand. If they are given the choice to choose between the same item from your business or a competitor, even with a price difference, they will always stick with your business. Loyal customers will freely advocate for your business and bring you more business, because they want to see you succeed.

Even with the most loyal customers, you still have to do your part to keep them loyal. You can do that by providing them with a consistent “wow” experience. A “wow” customer experience is when a business is really great at providing their customers with amazing products and also genuinely provides excellent service. When a customer experiences both components simultaneously and consistently, it activates an emotion that creates loyalty and trust, which turns that customer into a walking word-of-mouth marketer for your business. Now imagine having 100 or 500 customers just like that. You now start to build a tribe of supporters for your business.

  READ FULL ARTICLE: http://huff.to/1LnGzan

Huffington Post

About Sociallybuzz:

We provide buzz worthy services and products to help businesses grow using social media.

For more information about Sociallybuzz, please visit our website: www.Sociallybuzz.com

Check out our social media services:

1) Social Media Services for Nightclubs – Click here

2) Social Media Services for Franchises – Click here

3) Social Media Services for Restaurants – Click here

4) Reputation Management – Click here

5) Social Media Management Tool

6) Social Media Services For Start-ups

#BUZZ: When running a business, naturally you will interact with a myriad of customer personalities!

Loyal customers

These customers support you more often than any other customer. It’s more than just a price tag that keeps them loyal to your brand. If they are given the choice to choose between the same item from your business or a competitor, even with a price difference, they will always stick with your business. Loyal customers will freely advocate for your business and bring you more business, because they want to see you succeed.

READ FULL ARTICLE

social media

About Sociallybuzz:

We provide buzz worthy services and products to help businesses grow using social media.

For more information about Sociallybuzz, please visit our website: www.Sociallybuzz.com

Check out our social media services:

1) Social Media Services for Nightclubs – Click here

2) Social Media Services for Franchises – Click here

3) Social Media Services for Restaurants – Click here

4) Reputation Management – Click here

5) Social Media Management Tool

6) Social Media Services For Start-ups

#BUZZ: Is The Customer Really Always Right?

It’s important to know when to say “No” and when to cut a bad customer loose. A bad customer can drain your energy and affect your wow experience, which will eventually affect your loyal and frequent customers. Don’t let a few bad apples ruin the hard work you have invested in your business.

READ FULL ARTICLE

SOCIAL MEDIA

About Sociallybuzz:

We provide buzz worthy services and products to help businesses grow using social media.

For more information about Sociallybuzz, please visit our website: www.Sociallybuzz.com

Check out our social media services:

1) Social Media Services for Nightclubs – Click here

2) Social Media Services for Franchises – Click here

3) Social Media Services for Restaurants – Click here

4) Reputation Management – Click here

5) Social Media Management Tool

6) Social Media Services For Start-ups

#BUZZ: Here are 3 reasons why customers are not always right and how to retain the right ones.

Here are 3 reasons why customers are not always right and how to retain the right ones.

READ THE FULL LIST HERE

Wednesday

About Sociallybuzz:

We provide buzz worthy services and products to help businesses grow using social media.

For more information about Sociallybuzz, please visit our website: www.Sociallybuzz.com

Check out our social media services:

1) Social Media Services for Nightclubs – Click here

2) Social Media Services for Franchises – Click here

3) Social Media Services for Restaurants – Click here

4) Reputation Management – Click here

5) Social Media Management Tool

6) Social Media Services For Start-ups

BUZZ: 3 reasons why customers are NOT always right and how to retain the right ones.

Let’s get real for a moment about our customers. It’s true, most business owners are scared of saying it, but would love to shout it out from the rooftops at least once in their line of business; customers are NOT always right!

Read More Here

Social Media tip

About Sociallybuzz:

We provide buzz worthy services and products to help businesses grow using social media.

For more information about Sociallybuzz, please visit our website: www.Sociallybuzz.com

Check out our social media services:

1) Social Media Services for Nightclubs – Click here

2) Social Media Services for Franchises – Click here

3) Social Media Services for Restaurants – Click here

4) Reputation Management – Click here

5) Social Media Management Tool

6) Social Media Services For Start-ups

#BUZZ: Content is king among SMBs

Small and medium-sized businesses (SMBs) are strapped for skills, time and money when it comes to digital marketing. In a January 2015 study by Thrive Analytics, 40% of US SMBs cited not having enough time as a challenge to digital marketing, 37% pointed to a lack of knowledge, and 33% said their budgets simply weren’t big enough. – See more.
Small and Medium BusinessAbout Sociallybuzz:

We provide buzz worthy services and products to help businesses grow using social media.

For more information about Sociallybuzz, please visit our website: www.Sociallybuzz.com

Check out our social media services:

1) Social Media Services for Nightclubs – Click here

2) Social Media Services for Franchises – Click here

3) Social Media Services for Restaurants – Click here

4) Reputation Management – Click here

5) Social Media Management Tool

6) Social Media Services For Start-ups

#BUZZ: 3 Reasons Social Media Isn’t About You

IMAGE via Manta

                         IMAGE via Manta

Are you one of the last holdouts who believes the myth that social media isn’t right for your business? You think your customers aren’t there, or you’re too busy or your industry isn’t a good fit for social media. Well, think again. Using social for your business isn’t about you, it’s about your customers.

READ FULL ARTICLE HERE

About Sociallybuzz:

We provide buzz worthy services and products to help businesses grow using social media.

For more information about Sociallybuzz, please visit our website: www.Sociallybuzz.com

Check out our social media services:

1) Social Media Services for Nightclubs – Click here

2) Social Media Services for Franchises – Click here

3) Social Media Services for Restaurants – Click here

4) Reputation Management – Click here

5) Social Media Management Tool

6) Social Media Services For Start-ups