BUZZ: Facebook News Feed Update – A better way to surface older stories

Today’s Update: A better way to surface older stories

Today they are announcing an update to the News Feed ranking algorithm. Now organic stories that people did not scroll down far enough to see can reappear near the top of News Feed if the stories are still getting lots of likes and comments.

Early data shows this improves the experience of News Feed:

• In a recent test with a small number of users, this change resulted in a 5% increase in the number of likes, comments and shares on the organic stories people saw from friends and an 8% increase in likes, comments and shares on the organic stories they saw from Pages
• Previously, people read 57% of the stories in their News Feeds, on average. They did not scroll far enough to see the other 43%. When the unread stories were resurfaced, the fraction of stories read increased to 70%.

The data suggests that this update does a better job of showing people the stories they want to see, even if they missed them the first time. For Page owners, this means their most popular organic Page posts have a higher chance of being shown to more people, even if they’re more than a few hours old.

The goal with algorithm updates is to keep improving News Feed. They’ll continue to keep you posted on the updates they make in response to people’s feedback.

Click here to read original announcement from facebook.

The goal of News Feed

The goal of News Feed is to deliver the right content to the right people at the right time so they don’t miss the stories that are important to them. Ideally, we want News Feed to show all the posts people want to see in the order they want to read them.

This is no small technical feat: every time someone visits News Feed there are on average 1,500¹ potential stories from friends, people they follow and Pages for them to see, and most people don’t have enough time to see them all. These stories include everything from wedding photos posted by a best friend, to an acquaintance checking in to a restaurant.

Read more here.

Resource: Facebook

About:

Sociallybuzz, provides social media management, marketing, fan-page application development and social media consultation. The company is designed to help brands and businesses develop a firm foundation in social media and marketing while delivering the greatest number of options in how they define or reach their relevant audience and increase sales. We also have a robust team that is responsible for handling each and every Yelp, Urbanspoon, Google, TripAdvisor and Foursquare review for our clients. For more information about Sociallybuzz, please visit our website: www.Sociallybuzz.com

Check out our following services:

1) Social Media Services for Nightclubs – Click here

2) Social Media Services for Franchises – Click here

3) Social Media Services for Restaurants – Click here

4) Reputation Management – Click here

BUZZ: Facebook Rolls Out New Analytics For Business Page

Facebook started rolling out updates to the Page Insights tool and inviting a select group of Page admins to participate in this preview. These global changes include improvements to the way we organize and report fundamental metrics:

Making our metrics clear and simple

People Talking About This (PTAT)

We heard from many Page admins that they want more insight into the actions that make up PTAT. For instance, how people’s liking their business Page differs from people’s interacting with their posts. For this reason, we’re breaking out PTAT into elements that will now be reported separately as Page Likes, People Engaged (the number of unique people who have clicked on, liked, commented on, or shared your posts), Page tags and mentions, Page checkins, and other interactions on a Page. PTAT as a combined metric will still be available for Page admins not participating in the new Insights preview.

Virality

We also heard that the virality metric in Page Insights is often used as a benchmark for Page post quality. However, this metric doesn’t include clicks in its measurement, which are a strong indicator of positive post engagement and a key piece in providing marketers with metrics around overall post quality. So moving forward, we’re including clicks in this metric and renaming ‘virality’ to ‘engagement rate’ to be clearer in our definition.

Helping marketers create and publish better content

Facebook News Feed rewards quality posts with greater reach. One major consideration in gauging post quality is the relationship between positive interactions (likes, comments, shares and clicks) and negative interactions (hide post, hide all posts, report as spam, unlike page). Historically, Page Insights has reported on posts’ performance, reach, and engagement in three distinct places. In the new Page Insights, we aggregate all these metrics into a post-specific score card, so marketers can evaluate positive and negative metrics together. This will help Page admins better identify content people interact with, produce more of it, and enjoy increased reach and impact on Facebook.

Providing more insights about the people that interact with your Page content

Before, Page Insights showed you the demographic breakdown (age, gender, country, city and language) of who you reached. Now, updated Page insights allows you to see not only who you’ve reached – but also who you’ve engaged. This helps Page admins identify what content is resonating with what audiences, to better inform their Page content and strategy.

What do you think of Facebook’s new Page Insights?

SOURCE: Facebook Studio

About:

Sociallybuzz, provides social media management, marketing, fan-page application development and social media consultation. The company is designed to help brands and businesses develop a firm foundation in social media and marketing while delivering the greatest number of options in how they define or reach their relevant audience and increase sales. We also have a robust team that is responsible for handling each and every Yelp, Urbanspoon, Google, TripAdvisor and Foursquare review for our clients. For more information about Sociallybuzz, please visit our website: www.Sociallybuzz.com

Check out our following services:

1) Social Media Services for Nightclubs

2) Social Media Services for Franchises

3) Social Media Services for Restaurants

4) Reputation Management