Living Color Aquariums: From 13,000 Likes to 100,000 Likes

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About:

Sociallybuzz, provides social media management, marketing, fan-page application development and social media consultation. The company is designed to help brands and businesses develop a firm foundation in social media and marketing while delivering the greatest number of options in how they define or reach their relevant audience and increase sales. We also have a robust team that is responsible for handling each and every Yelp, Urbanspoon, Google, TripAdvisor and Foursquare review for our clients. For more information about Sociallybuzz, please visit our website: www.Sociallybuzz.com

Check out our following services:

1) Social Media Services for Nightclubs – Click here

2) Social Media Services for Franchises – Click here

3) Social Media Services for Restaurants – Click here

4) Reputation Management – Click here

5) Social Media Management Tool

SOCIAL BUZZ: INTRODUCTION TO SNAPCHAT FOR FRANCHISES

Snap Chat for Business

Snapchat is one app with several functions. People use it to communicate one-to-one, one-to-few, and one-to-all. they share moments, not just pretty pictures, through stills and videos with added captions, doodles, or filters to make them even  more fun and personal.

If your target audience is age 13-25, here  are some important ways you can use Snapchat to connect with those customers.

First, you will need to know the definition to some very specific Snapchat terms:

1) Snaps: A 1-10 second photo or video sent to one or a few friends that disappears after viewing.

2) Story: Snaps threaded together to create a flipbook of moments for all your friends to see. Each individual Snap lives for 24 hours before it disappears. There is no limit to the number of Snaps you can add to your Story, and no rules for what you post. Anything goes.

3) Chat: One-to-one conversation with text and images.

4) Here: Real-time face-to-face video chat.

5) our Story: A location-based collaborative Story that doesn’t just cover a live event; it throws a viewer into the experience itself.

How to get started:

Create a Business account:
1) Enter your email, create a password and  enter your actual birthday
2) Skip verifying your phone number

Snap:
Stories are a blank canvas, so have fun, experiment, and see what works.

Here are a few tips:
• Make it personal
• Make it exclusive
• Promo codes
• Offer exclusive deals
• Reward current customers
• Giveaways to attract new customers
• Showcase special events

Create a successful contest:
1) Spread the word: Use your other social channels to get your customers to follow you by offering them a deal they  cannot refuse.

2) Customize your deals: Don’t send everyone the same deal, maybe send 25 percent a special offer, 35 percent a promo code and 40 percent exclusive content.

3) Create urgency: Customers physically have to be in the store, in front of the cashier where they can see it. Otherwise it’ll expire. Now that you’ve made a start and got everyone’s attention, you can start sending  SnapChats regularly.

Check your stats:
1) tap your story
2) the # next to purple eye = number of views
3) the # next to green arrow = number of screenshots

Franchise brands like Taco Bell,  McDonalds and Dunkin Donuts are utilizing Snapchat to connect with fans. By using Snapchat just as individuals do, they are connecting in an entirely new way. We recommend experimentation. Learn what it’s like to create, what Stories fans  find most compelling, and ultimately, what  your Snapchat voice is.

Andre Kay is CEO and chief marketing officer of Sociallybuzz, which exists to help franchise owners grow their business using social media. By helping them reach relevant customers, build customer loyalty, mange reputation and increase revenue. We protect relationship with their customer, create effective campaigns, manage their social channels and online reputation 24/7.

Post: Originally written for Franchising USA

 

Article by

Andre Kay is CEO and chief marketing officer of Sociallybuzz, which exists to help franchise owners grow their business using social media. By helping them reach relevant customers, build customer loyalty, mange reputation and increase revenue. We protect relationship with their customer, create effective campaigns, manage their social channels and online reputation 24/7.

Check out our following services:

1) Social Media Services for Nightclubs

2) Social Media Services for Franchises

3) Social Media Services for Restaurants

4) Reputation Management

5) Social Media Management Tool

SOCIAL BUZZ: How to drive local customers to your business using Google My Business

Google My Business

Google My Business

As all local businesses know, having your business listed on Google is very important. Millions of consumers use Google to find and make trusted decisions about local businesses. Having an updated Google My Business listing with updated information, photos, hours and description is very critical.

If you previously used Google Places for Business or Google+ Pages dashboard to manage your business information, you’ve likely noticed that your account has been automatically upgraded to Google My Business dashboard. Google My Business makes it simpler than ever to make sure your local business information can be easily found across Google, including on Google Maps, Google Search, and Google+.

1 Verify your business
To add your local business to Google My Business, you must have a mailing address and meet their quality guidelines.
Local Google+ pages are designed for businesses that serve a particular locale. Local restaurants, hotels, dentists,
hardware stores, plumbers, QSRs or repair shops, for example, are eligible to create a local page.
To make sure the basic information you submit is accurate, Google will ask you to verify it first by entering a verification code that will be sent to either your business address or phone number.
You will have one or two verification options. You can also choose to skip verification and return to the Google My Business dashboard to complete the process later.
• Verification by postcard
• Verification by phone
Once you’ve verified, you may see a banner asking you to review your information and make any final changes.

2 Optimize your business information
After you’ve signed up for Google My Business, you’ll be able to add a description for your business, hours of operation, contact information, and photos.
Make sure the business information is complete and accurate.
• Make sure your business location is entered correctly on the map so users can find you easily. You can drag the
map marker to your exact business location.
• List your authoritative and official business website on the local Google+ page, since Google uses information from your website to help improve search results.
• Add information such as opening hours and payment types to help users choose among search results.
• Of course, be sure that your business name, physical address, and phone number(s) are correct.

Choose the most appropriate, specific categories for your business.
• Pick a category from the list of suggestions to help Google to show your business for the right searches.
• Don’t be afraid to choose specific categories instead of broad ones. The important thing is that the categoriesare accurate and describe your business well. Google’s search algorithm makes sure that users looking for “Book Stores” will see businesses in more specific categories like “Used Book Stores,” “Comic Book Stores,” and
“Rare Book Stores” too.

Establish a strong, accurate presence on the web.
• Google improves search results by aggregating information about your business from all over the web. Make
sure information about your business on third-party sites is accurate, and try to contact the respective site directly to correct any inaccurate information.
• Encourage customers to review your business by clicking Write a review on the local Google+ page.

3 Reviews
Reviews in Google My Business give business owners a way to see how customers are reviewing their business
across the web. As a business owner of a verified business, you can:
• Read reviews for your business from around the web.
• Respond to reviews from Google users.
• Check analytics to get an overview on how and where your customers are evaluating your business.

Read reviews
• Sign in to Google My Business dashboard.
• Scroll to “Reviews” and click Manage Reviews. Note that your business needs to be verified in order to respond to
reviews.
You’ll see a Review inbox listing any reviews Google users have left for your business as well as a compilation of snippets of reviews written about your business.
The Reviews analytics tab includes information detailing where users have evaluated your business, and the average
score of reviews of your business.

Tips for responding to reviews
Engaging with the people who give you feedback can be a good way to get to know your customers and what they think about your business. Note that you’ll be posting as the page for your business when you reply to reviews, and that your reply will be posted publicly. Replies to reviews may not appear immediately on the page.
Business owner responses allow you to build relationships with customers, but
they’re also public.
Business owners can also use the Sociallybuzz app social media and reputation management software to receive and respond to reviews directly from their mobile phone.
The ultimate goal is to have the best Google My Business listing by keeping your listing up to date and providing important information to potential consumers.

Post: Originally written for Franchising USA

Article by

Andre Kay is CEO and chief marketing officer of Sociallybuzz, which exists to help franchise owners grow their business using social media. By helping them reach relevant customers, build customer loyalty, mange reputation and increase revenue. We protect relationship with their customer, create effective campaigns, manage their social channels and online reputation 24/7.

Check out our following services:

1) Social Media Services for Nightclubs

2) Social Media Services for Franchises

3) Social Media Services for Restaurants

4) Reputation Management

5) Social Media Management Tool

3 WAYS FRANCHISEES CAN USE TWITTER TO CREATE AWARENESS

Original  article on Franchising USA

Twitter Hashtag

Dedicating time and effort to grow your twitter presence for awareness, loyalty and sales can be a little challenging. Finding the time, right words and developing a successful campaign is easier said than done.

Here are 3 quick tips and strategies that you can use to boost your business’ visibility on Twitter.

Pictures:

 Including pictures in your Tweets will help your business to stand out. Use pictures to tell the story about your business. This could include specials, behind the scenes photos, or pictures that customers took of their meal. Uploading pictures to Twitter is quick and easy.

 To post a photo in a Tweet:

1. From the web or an iOS device, click or tap the compose new Tweet button . From an Android device, tap on What’s happening?

2. From the web, click Add photo. From a device, tap the camera icon to take a photo, or choose a photo from your gallery.

3. Once a photo is selected, you will see a thumbnail image (or file name) appear as an attachment. You can select up to 4 images to tweet at once.

Editing a photo? 
If you are tweeting from the Twitter for iOS or Twitter for Android app, you can enhance, apply a filter, and crop an image once you select it.

Tagging people with a photo?
Tap Who’s in this photo? to tag people. Type in a full name or an @ username and then tap Done.

4. Type your message and tap Tweet to post your message and photo(s). Your Tweet’s character count will update to include the pic.twitter.com URL for your photo(s).

Hashtags:

 (Definition: The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.)

Use relevant hashtags to improve the visibility of your tweets. Do not over use or use too many hashtags. It’s best to use hashtags explicitly when they’re going to add value, rather than on every word in an update.

1. Use the hashtag symbol # before a relevant keyword or phrase (no spaces) in your Tweet to categorize those Tweets and help them show more easily in Twitter Search.

2.Clicking on a hashtagged word in any message shows you all other Tweets marked with that keyword.

3.Hashtags can occur anywhere in the Tweet – at the beginning, middle, or end.

4.Hashtagged words that become very popular are often Trending Topics.

Campaigns:

Use a combination of Promoted Accounts to acquire new followers as well as Promoted Tweets to increase awareness and drive engagement.

Be Creative – Think about how you can appeal to people’s emotions so they’ll feel inspired to share your content.

  1. Experiment – Test different messaging and targeting to see what works for your business.
  2. Engage your audience – Interact with people in a way that is timely, responsive and friendly.

 Taking advantage of the tips above will take time, dedication and consistency to make a positive and successful impact.

Article by – Andre Kay is CEO and chief marketing officer of Sociallybuzz, which exists to help franchise owners grow their business using social media. By helping them reach relevant customers, build customer loyalty, mange reputation and increase revenue. We protect relationship with their customer, create effective campaigns, manage their social channels and online reputation 24/7.

Check out our following services:

1) Social Media Services for Nightclubs

2) Social Media Services for Franchises

3) Social Media Services for Restaurants

4) Reputation Management

5) Social Media Management Tool

BUZZ: How to Create a Check-in Offer on Yelp

Yelp check-in offers are a way for business owners to reward their most loyal customers, while drawing new ones through the door.

How to Create a Check-in Offer on Yelp:

Yelp

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

About:

Sociallybuzz, provides social media management, marketing, fan-page application development and social media consultation. The company is designed to help brands and businesses develop a firm foundation in social media and marketing while delivering the greatest number of options in how they define or reach their relevant audience and increase sales. We also have a robust team that is responsible for handling each and every Yelp, Urbanspoon, Google, TripAdvisor and Foursquare review for our clients. For more information about Sociallybuzz, please visit our website: www.Sociallybuzz.com

Check out our following services:

1) Social Media Services for Nightclubs

2) Social Media Services for Franchises

3) Social Media Services for Restaurants

4) Reputation Management

5) Social Media Management App

BUZZ: Google Places is now Google My Business.

Google have brought together the best of Google, all in one place.  It makes it easier to connect with your customers and make a name for #business online.

Use ‘Google My Business’ to:
* Edit your business info on Search, Maps & more
* Share news & updates with customers
* Respond to reviews
* Discover how customers find your business

Tips for successful sharing:

  • Keep your content fresh and public
    Share what’s new with your business, important updates from your community and more.
  • Post exclusive events and deals
    Promote special offers and big sales events and ensure great turnouts with Google+ events.
  • Share beautiful, high-quality photos
    Pick up your smartphone or camera and take photos of your window display and your best selling products
  • Record a behind-the-scenes tour
    Use Hangouts on Air from your laptop to broadcast a video recording of your business or your team in action.
  • Respond to your customers
    Think of your posts as a dialogue. Respond to comments and follow your followers back.

 

About:

Sociallybuzz, provides social media management, marketing, fan-page application development and social media consultation. The company is designed to help brands and businesses develop a firm foundation in social media and marketing while delivering the greatest number of options in how they define or reach their relevant audience and increase sales. We also have a robust team that is responsible for handling each and every Yelp, Urbanspoon, Google, TripAdvisor and Foursquare review for our clients. For more information about Sociallybuzz, please visit our website: www.Sociallybuzz.com

Check out our following services:

1) Social Media Services for Nightclubs

2) Social Media Services for Franchises

3) Social Media Services for Restaurants

4) Reputation Management

5) Social Media Management App

BUZZ: How to engage and maintain a loyal Twitter following

If you’re a small or medium-sized business, watch this video to learn how to connect with your followers by engaging them in relevant conversations around shared experiences.

For example, your business can interact with followers by:

  • Asking questions to collect feedback.
  • Tapping into conversations around real-time TV programs.
  • Featuring your business in discussions around holidays or events.

 

About:

Sociallybuzz, provides social media management, marketing, fan-page application development and social media consultation. The company is designed to help brands and businesses develop a firm foundation in social media and marketing while delivering the greatest number of options in how they define or reach their relevant audience and increase sales. We also have a robust team that is responsible for handling each and every Yelp, Urbanspoon, Google, TripAdvisor and Foursquare review for our clients. For more information about Sociallybuzz, please visit our website: www.Sociallybuzz.com

Check out our following services:

1) Social Media Services for Nightclubs

2) Social Media Services for Franchises

3) Social Media Services for Restaurants

4) Reputation Management

5) Social Media Management Tool

3 Tools Local Franchisees Can Use To Grow Their Business

Owning a local franchise business is no simple task. Even with support from your franchisor, you’re still required to
manage operations, staff, budget, marketing and any unexpected expenses and issues.
The majority of small business owners wear multiple hats when it comes to running their local business. Business
owners are always searching for an easy and affordable way to manage customers, drive new business and increase sales.

Here are three tools local franchisees can use to attract and keep new customers to grow their business:

1) Constant Contact

Email marketing is one of the most powerful marketing tools available for developing customer and client relationships. Constant Contact offers effective and professional email marketing for a small monthly fee, without set-up or support costs.

But before you can use Constant Contact or any email client, you will first need to develop a database of customers. Communicating with regular customers will help you to increase revenue without the cost of acquisition.
To start collecting your customer’s email address, you will need to offer something of value.
• Create and run monthly promotions through your social channels (e.g. Join our emailing list for a chance to win a $100 Gift Certificate)

• Create and print small cards for customers to fill out in-store (e.g. Complete this card for a chance to win a
free dinner, product or service)
• If you offer online ordering, ask customers for permission to communicate with them via email. Now that you’ve started collecting emails, use the following examples to communicate with your customers to offer value:
• Send birthday, anniversary and special day (Mother’s Day, etc) emails
• Send exclusive coupons and discounts
• Send relevant local and community involvement news
• Do not spam their email inbox

2) Sociallybuzz App – Social Media Manager

Managing all your social channels and online reviews can feel like a full time job. But not moderating them effectively and consistently can instantly turn good customer service into a bad customer experience and having returning customers to going out of business. Franchisees can use the Sociallybuzz app to easily manage their social channels and online reviews in one place, on one mobile dashboard. Having an easy, affordable and convenient way to manage all your social channels and online reputation can save you lots of time, while helping you build a solid line of communication between you and your customers.
• Manage and moderate all your channels from one mobile dashboard anytime, anywhere.
• Anticipate a busy day or busy week?Schedule your messages in advance to post at a convenient time.
• Quickly receive notifications of posts or customer reviews, comments and complaints.
• Respond promptly to reviews, customer complaints, praises and comments.

3) FiveStars

Loyalty programs reward consumers for sticking with your business. FiveStars gives businesses everything they need to acquire, grow, and retain their customer base. It has an incredibly simple loyalty solution that takes care of everything. Once you join the FiveStars network, they will build a customized loyalty program that is optimized for your business. You maintain full control.

• Sign up all your customers right from your POS in seconds.
• Collect customer information
• Keep in touch with your customers via targeted messages
In conclusion, it is easier and cheaper to retain an existing customer than acquire a new customer. Many business owners do not have the time, resources or team to help with growing their business. With the three tools mentioned above, you should be able to get a better handle on your business marketing, management and
loyalty initiatives.

 

Andre Kay is CEO and chief marketing officer of Sociallybuzz, which exists to help franchise owners grow their
business using social media. By helping them reach relevant customers, build customer loyalty, mange reputation
and increase revenue. We protect relationship with their customer, create effective campaigns, manage their social channels and online reputation 24/7.

Read the company’s blog (http:// sociallybuzz.wordpress.com/)

Follow it on Twitter and “like” its Facebook page

New for Facebook Pages: Restaurant Menus

New for Facebook Pages: Restaurant Menus

When looking for a great meal, people often turn to Facebook to find a restaurant’s location, hours of operation and menu. That’s why, beginning today, They’re making it easier for restaurants worldwide to display one of their most important assets directly on their Facebook Page — their menus.
Social Media Services for Restaurants
In the US or Canada, restaurant Pages can now upload menus through SinglePlatform from Constant Contact, an online listings service that helps local businesses connect and engage with consumers by showcasing menus, products and services, photos, specials and more. If you already work with SinglePlatform for your other menu needs, your menu will automatically be added to your restaurant’s Page.
If you are outside of the US or Canada, or don’t currently work with SinglePlatform, you can upload a PDF of your menu. On your Page, go to Settings → Page Info → Menus.
Visit the Help Center to learn more about adding or editing a menu on your Page.

About:

Sociallybuzz, provides social media management, marketing, fan-page application development and social media consultation. The company is designed to help brands and businesses develop a firm foundation in social media and marketing while delivering the greatest number of options in how they define or reach their relevant audience and increase sales. We also have a robust team that is responsible for handling each and every Yelp, Urbanspoon, Google, TripAdvisor and Foursquare review for our clients. For more information about Sociallybuzz, please visit our website: www.Sociallybuzz.com

Check out our following services:

1) Social Media Services for Nightclubs

2) Social Media Services for Franchises

3) Social Media Services for Restaurants

4) Reputation Management

5) Social Media Management Tool

Coming Soon: Twitter’s New Profile Layout

Moment by moment, your Twitter profile shows the world who you are. Starting today, it will be even easier (and, we think, more fun) to express yourself through a new and improved web profile.

If you don’t have the new layout yet, at some point in the next few weeks, you will likely log in to your Twitter account to find that your profile page has been replaced with the new page design. So, here’s what you need to know about the new layout so your profile looks top-notch when the time comes.

What You Should Know About the New Twitter Profile Layout

Here’s an example of what the new layout will look like — you’ll quickly notice how dramatically the layout of the profile page has changed:

new-twitter

Profile Header Photo

The header photos on the new Twitter profile pages are no longer located behind the profile picture as they were previously. Now, the header photo is located at the top of the page and stretches across the entire length of the screen at 1500×500 pixels. To add a header image, you can either upload a custom image or you can select a pre-loaded theme from Twitter’s collection in the design tab on the settings page.

Profile Picture

The profile picture, now 400×400 pixels, is also much larger on the new profiles. In addition, it will no longer be located in the middle of the page. Instead, on the new profiles, your profile pic will be positioned toward the top left of the page, overlapping slightly with the bottom left corner of the header image.

Do not fear — your current profile picture and header image with be automatically resized to fit the larger dimensions on the layout. But that doesn’t mean you can’t put some thought into two images that would work well together considering the new layout and dimensions, much like you would with your Facebook Page’s images.

Additional Layout Changes

There are a number of additional changes to the general layout of the profile pages, as well. Here are some notable ones that probably won’t affect how you design your profile, but are good to know in case you get confused about where things are located:

  • The name, handle, bio, and pictures are all now positioned on the left-hand side of the page, directly below the profile picture.
  • The “Who to Follow” and “Trends” modules can be found at the opposite side of the page.
  • The tabs that display tweets, following and, followers are to the right of the profile picture and directly below the header image.
  • There are now also additional tabs for Favorites, photos/videos, and lists included inline with the standard tabs.

On the new profile pages, your tweets — you know, the actual content — take up the majority of the page. They are listed vertically, by date, and you can scroll through them as you would a news feed. Another (more minor) difference is when you follow new people, that information is included among your list of tweets.

Finally, if you select one of the other tabs under your header image — such as “Followers” or “Following,” that information is presented to you in an entirely new way. Rather than a scrollable list, you get a Pinterest-like board of your followers or those you follow listed in boxes both vertically and horizontally across the screen.

Customizing How Tweets Appear

  • Best Tweets: Tweets that have received more engagement will appear slightly larger, so your best content is easy to find.
  • Pinned Tweet: Pin one of your Tweets to the top of your page, so it’s easy for your followers to see what you’re all about.
  • Filtered Tweets: Now you can choose which timeline to view when checking out other profiles. Select from these options: Tweets, Tweets with photos/videos, or Tweets and replies.

Coming soon to everyone
This new profile setup is available today to a small group of users.

 

SOURCE: Twitter and Hubspot

About:

Sociallybuzz, provides social media management, marketing, fan-page application development and social media consultation. The company is designed to help brands and businesses develop a firm foundation in social media and marketing while delivering the greatest number of options in how they define or reach their relevant audience and increase sales. We also have a robust team that is responsible for handling each and every Yelp, Urbanspoon, Google, TripAdvisor and Foursquare review for our clients. For more information about Sociallybuzz, please visit our website: www.Sociallybuzz.com

Check out our following services:

1) Social Media Services for Nightclubs – Click here

2) Social Media Services for Franchises – Click here

3) Social Media Services for Restaurants – Click here

4) Reputation Management – Click here

5) Social Media Management Tool