3 WAYS FRANCHISEES CAN USE TWITTER TO CREATE AWARENESS

Original  article on Franchising USA

Twitter Hashtag

Dedicating time and effort to grow your twitter presence for awareness, loyalty and sales can be a little challenging. Finding the time, right words and developing a successful campaign is easier said than done.

Here are 3 quick tips and strategies that you can use to boost your business’ visibility on Twitter.

Pictures:

 Including pictures in your Tweets will help your business to stand out. Use pictures to tell the story about your business. This could include specials, behind the scenes photos, or pictures that customers took of their meal. Uploading pictures to Twitter is quick and easy.

 To post a photo in a Tweet:

1. From the web or an iOS device, click or tap the compose new Tweet button . From an Android device, tap on What’s happening?

2. From the web, click Add photo. From a device, tap the camera icon to take a photo, or choose a photo from your gallery.

3. Once a photo is selected, you will see a thumbnail image (or file name) appear as an attachment. You can select up to 4 images to tweet at once.

Editing a photo? 
If you are tweeting from the Twitter for iOS or Twitter for Android app, you can enhance, apply a filter, and crop an image once you select it.

Tagging people with a photo?
Tap Who’s in this photo? to tag people. Type in a full name or an @ username and then tap Done.

4. Type your message and tap Tweet to post your message and photo(s). Your Tweet’s character count will update to include the pic.twitter.com URL for your photo(s).

Hashtags:

 (Definition: The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.)

Use relevant hashtags to improve the visibility of your tweets. Do not over use or use too many hashtags. It’s best to use hashtags explicitly when they’re going to add value, rather than on every word in an update.

1. Use the hashtag symbol # before a relevant keyword or phrase (no spaces) in your Tweet to categorize those Tweets and help them show more easily in Twitter Search.

2.Clicking on a hashtagged word in any message shows you all other Tweets marked with that keyword.

3.Hashtags can occur anywhere in the Tweet – at the beginning, middle, or end.

4.Hashtagged words that become very popular are often Trending Topics.

Campaigns:

Use a combination of Promoted Accounts to acquire new followers as well as Promoted Tweets to increase awareness and drive engagement.

Be Creative – Think about how you can appeal to people’s emotions so they’ll feel inspired to share your content.

  1. Experiment – Test different messaging and targeting to see what works for your business.
  2. Engage your audience – Interact with people in a way that is timely, responsive and friendly.

 Taking advantage of the tips above will take time, dedication and consistency to make a positive and successful impact.

Article by – Andre Kay is CEO and chief marketing officer of Sociallybuzz, which exists to help franchise owners grow their business using social media. By helping them reach relevant customers, build customer loyalty, mange reputation and increase revenue. We protect relationship with their customer, create effective campaigns, manage their social channels and online reputation 24/7.

Check out our following services:

1) Social Media Services for Nightclubs

2) Social Media Services for Franchises

3) Social Media Services for Restaurants

4) Reputation Management

5) Social Media Management Tool

BUZZ: How to Create a Check-in Offer on Yelp

Yelp check-in offers are a way for business owners to reward their most loyal customers, while drawing new ones through the door.

How to Create a Check-in Offer on Yelp:

Yelp

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

About:

Sociallybuzz, provides social media management, marketing, fan-page application development and social media consultation. The company is designed to help brands and businesses develop a firm foundation in social media and marketing while delivering the greatest number of options in how they define or reach their relevant audience and increase sales. We also have a robust team that is responsible for handling each and every Yelp, Urbanspoon, Google, TripAdvisor and Foursquare review for our clients. For more information about Sociallybuzz, please visit our website: www.Sociallybuzz.com

Check out our following services:

1) Social Media Services for Nightclubs

2) Social Media Services for Franchises

3) Social Media Services for Restaurants

4) Reputation Management

5) Social Media Management App

BUZZ: Google Places is now Google My Business.

Google have brought together the best of Google, all in one place.  It makes it easier to connect with your customers and make a name for #business online.

Use ‘Google My Business’ to:
* Edit your business info on Search, Maps & more
* Share news & updates with customers
* Respond to reviews
* Discover how customers find your business

Tips for successful sharing:

  • Keep your content fresh and public
    Share what’s new with your business, important updates from your community and more.
  • Post exclusive events and deals
    Promote special offers and big sales events and ensure great turnouts with Google+ events.
  • Share beautiful, high-quality photos
    Pick up your smartphone or camera and take photos of your window display and your best selling products
  • Record a behind-the-scenes tour
    Use Hangouts on Air from your laptop to broadcast a video recording of your business or your team in action.
  • Respond to your customers
    Think of your posts as a dialogue. Respond to comments and follow your followers back.

 

About:

Sociallybuzz, provides social media management, marketing, fan-page application development and social media consultation. The company is designed to help brands and businesses develop a firm foundation in social media and marketing while delivering the greatest number of options in how they define or reach their relevant audience and increase sales. We also have a robust team that is responsible for handling each and every Yelp, Urbanspoon, Google, TripAdvisor and Foursquare review for our clients. For more information about Sociallybuzz, please visit our website: www.Sociallybuzz.com

Check out our following services:

1) Social Media Services for Nightclubs

2) Social Media Services for Franchises

3) Social Media Services for Restaurants

4) Reputation Management

5) Social Media Management App

BUZZ: How to engage and maintain a loyal Twitter following

If you’re a small or medium-sized business, watch this video to learn how to connect with your followers by engaging them in relevant conversations around shared experiences.

For example, your business can interact with followers by:

  • Asking questions to collect feedback.
  • Tapping into conversations around real-time TV programs.
  • Featuring your business in discussions around holidays or events.

 

About:

Sociallybuzz, provides social media management, marketing, fan-page application development and social media consultation. The company is designed to help brands and businesses develop a firm foundation in social media and marketing while delivering the greatest number of options in how they define or reach their relevant audience and increase sales. We also have a robust team that is responsible for handling each and every Yelp, Urbanspoon, Google, TripAdvisor and Foursquare review for our clients. For more information about Sociallybuzz, please visit our website: www.Sociallybuzz.com

Check out our following services:

1) Social Media Services for Nightclubs

2) Social Media Services for Franchises

3) Social Media Services for Restaurants

4) Reputation Management

5) Social Media Management Tool

3 Tools Local Franchisees Can Use To Grow Their Business

Owning a local franchise business is no simple task. Even with support from your franchisor, you’re still required to
manage operations, staff, budget, marketing and any unexpected expenses and issues.
The majority of small business owners wear multiple hats when it comes to running their local business. Business
owners are always searching for an easy and affordable way to manage customers, drive new business and increase sales.

Here are three tools local franchisees can use to attract and keep new customers to grow their business:

1) Constant Contact

Email marketing is one of the most powerful marketing tools available for developing customer and client relationships. Constant Contact offers effective and professional email marketing for a small monthly fee, without set-up or support costs.

But before you can use Constant Contact or any email client, you will first need to develop a database of customers. Communicating with regular customers will help you to increase revenue without the cost of acquisition.
To start collecting your customer’s email address, you will need to offer something of value.
• Create and run monthly promotions through your social channels (e.g. Join our emailing list for a chance to win a $100 Gift Certificate)

• Create and print small cards for customers to fill out in-store (e.g. Complete this card for a chance to win a
free dinner, product or service)
• If you offer online ordering, ask customers for permission to communicate with them via email. Now that you’ve started collecting emails, use the following examples to communicate with your customers to offer value:
• Send birthday, anniversary and special day (Mother’s Day, etc) emails
• Send exclusive coupons and discounts
• Send relevant local and community involvement news
• Do not spam their email inbox

2) Sociallybuzz App – Social Media Manager

Managing all your social channels and online reviews can feel like a full time job. But not moderating them effectively and consistently can instantly turn good customer service into a bad customer experience and having returning customers to going out of business. Franchisees can use the Sociallybuzz app to easily manage their social channels and online reviews in one place, on one mobile dashboard. Having an easy, affordable and convenient way to manage all your social channels and online reputation can save you lots of time, while helping you build a solid line of communication between you and your customers.
• Manage and moderate all your channels from one mobile dashboard anytime, anywhere.
• Anticipate a busy day or busy week?Schedule your messages in advance to post at a convenient time.
• Quickly receive notifications of posts or customer reviews, comments and complaints.
• Respond promptly to reviews, customer complaints, praises and comments.

3) FiveStars

Loyalty programs reward consumers for sticking with your business. FiveStars gives businesses everything they need to acquire, grow, and retain their customer base. It has an incredibly simple loyalty solution that takes care of everything. Once you join the FiveStars network, they will build a customized loyalty program that is optimized for your business. You maintain full control.

• Sign up all your customers right from your POS in seconds.
• Collect customer information
• Keep in touch with your customers via targeted messages
In conclusion, it is easier and cheaper to retain an existing customer than acquire a new customer. Many business owners do not have the time, resources or team to help with growing their business. With the three tools mentioned above, you should be able to get a better handle on your business marketing, management and
loyalty initiatives.

 

Andre Kay is CEO and chief marketing officer of Sociallybuzz, which exists to help franchise owners grow their
business using social media. By helping them reach relevant customers, build customer loyalty, mange reputation
and increase revenue. We protect relationship with their customer, create effective campaigns, manage their social channels and online reputation 24/7.

Read the company’s blog (http:// sociallybuzz.wordpress.com/)

Follow it on Twitter and “like” its Facebook page

New for Facebook Pages: Restaurant Menus

New for Facebook Pages: Restaurant Menus

When looking for a great meal, people often turn to Facebook to find a restaurant’s location, hours of operation and menu. That’s why, beginning today, They’re making it easier for restaurants worldwide to display one of their most important assets directly on their Facebook Page — their menus.
Social Media Services for Restaurants
In the US or Canada, restaurant Pages can now upload menus through SinglePlatform from Constant Contact, an online listings service that helps local businesses connect and engage with consumers by showcasing menus, products and services, photos, specials and more. If you already work with SinglePlatform for your other menu needs, your menu will automatically be added to your restaurant’s Page.
If you are outside of the US or Canada, or don’t currently work with SinglePlatform, you can upload a PDF of your menu. On your Page, go to Settings → Page Info → Menus.
Visit the Help Center to learn more about adding or editing a menu on your Page.

About:

Sociallybuzz, provides social media management, marketing, fan-page application development and social media consultation. The company is designed to help brands and businesses develop a firm foundation in social media and marketing while delivering the greatest number of options in how they define or reach their relevant audience and increase sales. We also have a robust team that is responsible for handling each and every Yelp, Urbanspoon, Google, TripAdvisor and Foursquare review for our clients. For more information about Sociallybuzz, please visit our website: www.Sociallybuzz.com

Check out our following services:

1) Social Media Services for Nightclubs

2) Social Media Services for Franchises

3) Social Media Services for Restaurants

4) Reputation Management

5) Social Media Management Tool

Coming Soon: Twitter’s New Profile Layout

Moment by moment, your Twitter profile shows the world who you are. Starting today, it will be even easier (and, we think, more fun) to express yourself through a new and improved web profile.

If you don’t have the new layout yet, at some point in the next few weeks, you will likely log in to your Twitter account to find that your profile page has been replaced with the new page design. So, here’s what you need to know about the new layout so your profile looks top-notch when the time comes.

What You Should Know About the New Twitter Profile Layout

Here’s an example of what the new layout will look like — you’ll quickly notice how dramatically the layout of the profile page has changed:

new-twitter

Profile Header Photo

The header photos on the new Twitter profile pages are no longer located behind the profile picture as they were previously. Now, the header photo is located at the top of the page and stretches across the entire length of the screen at 1500×500 pixels. To add a header image, you can either upload a custom image or you can select a pre-loaded theme from Twitter’s collection in the design tab on the settings page.

Profile Picture

The profile picture, now 400×400 pixels, is also much larger on the new profiles. In addition, it will no longer be located in the middle of the page. Instead, on the new profiles, your profile pic will be positioned toward the top left of the page, overlapping slightly with the bottom left corner of the header image.

Do not fear — your current profile picture and header image with be automatically resized to fit the larger dimensions on the layout. But that doesn’t mean you can’t put some thought into two images that would work well together considering the new layout and dimensions, much like you would with your Facebook Page’s images.

Additional Layout Changes

There are a number of additional changes to the general layout of the profile pages, as well. Here are some notable ones that probably won’t affect how you design your profile, but are good to know in case you get confused about where things are located:

  • The name, handle, bio, and pictures are all now positioned on the left-hand side of the page, directly below the profile picture.
  • The “Who to Follow” and “Trends” modules can be found at the opposite side of the page.
  • The tabs that display tweets, following and, followers are to the right of the profile picture and directly below the header image.
  • There are now also additional tabs for Favorites, photos/videos, and lists included inline with the standard tabs.

On the new profile pages, your tweets — you know, the actual content — take up the majority of the page. They are listed vertically, by date, and you can scroll through them as you would a news feed. Another (more minor) difference is when you follow new people, that information is included among your list of tweets.

Finally, if you select one of the other tabs under your header image — such as “Followers” or “Following,” that information is presented to you in an entirely new way. Rather than a scrollable list, you get a Pinterest-like board of your followers or those you follow listed in boxes both vertically and horizontally across the screen.

Customizing How Tweets Appear

  • Best Tweets: Tweets that have received more engagement will appear slightly larger, so your best content is easy to find.
  • Pinned Tweet: Pin one of your Tweets to the top of your page, so it’s easy for your followers to see what you’re all about.
  • Filtered Tweets: Now you can choose which timeline to view when checking out other profiles. Select from these options: Tweets, Tweets with photos/videos, or Tweets and replies.

Coming soon to everyone
This new profile setup is available today to a small group of users.

 

SOURCE: Twitter and Hubspot

About:

Sociallybuzz, provides social media management, marketing, fan-page application development and social media consultation. The company is designed to help brands and businesses develop a firm foundation in social media and marketing while delivering the greatest number of options in how they define or reach their relevant audience and increase sales. We also have a robust team that is responsible for handling each and every Yelp, Urbanspoon, Google, TripAdvisor and Foursquare review for our clients. For more information about Sociallybuzz, please visit our website: www.Sociallybuzz.com

Check out our following services:

1) Social Media Services for Nightclubs – Click here

2) Social Media Services for Franchises – Click here

3) Social Media Services for Restaurants – Click here

4) Reputation Management – Click here

5) Social Media Management Tool

BUZZ: Photos just got more social on Twitter

Twitter is rolling out two new mobile features that make photos on Twitter more social. One is photo tagging, which lets you tag the people in your photo; the other is the ability to include up to four photos in a Tweet.

Tag up to 10 people in a photo
Tagging people in a picture makes conversations around photos fun and easy. And tagging doesn’t affect character count in the Tweet — you can tag up to 10 people in a photo and still have all 140 characters at your disposal, making it easier to connect with your friends. If you’re the one being tagged, you’ll get a notification. You can adjust notifications, as well as who can tag you, in your Settings. To learn more, read this Help Center article.

Twitter Tagging

Share up to 4 photos in a single Tweet
And now, you can also share a series of photos that automatically create a collage. Just tap on a preview to get the full image and slide through the group. The ability to upload multiple photos is starting to roll out today on iPhone, and is coming soon to Android and twitter.com. Whether you’re on iPhone, Android or twitter.com, you can view Tweets with multiple photos.

 

Twitter Photo Upload

Twitter

Additionally, both photo-tagging and Tweets with multiple photos will display in embedded Tweets.

SOURCE: Twitter and Adage

About:

Sociallybuzz, provides social media management, marketing, fan-page application development and social media consultation. The company is designed to help brands and businesses develop a firm foundation in social media and marketing while delivering the greatest number of options in how they define or reach their relevant audience and increase sales. We also have a robust team that is responsible for handling each and every Yelp, Urbanspoon, Google, TripAdvisor and Foursquare review for our clients. For more information about Sociallybuzz, please visit our website: www.Sociallybuzz.com

Check out our following services:

1) Social Media Services for Nightclubs – Click here

2) Social Media Services for Franchises – Click here

3) Social Media Services for Restaurants – Click here

4) Reputation Management – Click here

BUZZ: Facebook Rolling Out Updates to Company Page Design

Facebook is rolling out a streamlined look for Pages on desktop that will make it easier for people to find the information they want and help Page admins find the tools they use most. Here are the key features of the update:

Facebook New Page Design

Updated Page timeline design
The right-side column of your timeline now displays all your Page’s posts. This one-column display means that all of your posts will appear consistently on your Page and in News Feed.
FAcebook New Page design
The left-side column of your timeline features information about your business, including a map, your hours of business, phone number and website URL, as well as photos and videos.
Facebook New Design
Easier access to key admin tools
No matter where you are on your Page, you can now view information about the ads you’re running and new likes on your Page, as well unread notifications and messages. You can click on any section in the This Week section for more detail.
They’ve also added new navigation options to the top of the Page, making it easier to access your activity, insights and settings. The Build Audience menu at the top of the Page offers direct access to your Ads Manager account.
Facebook New Design
Pages to Watch
As we roll out the new design of Pages, we’re also opening up our new Pages to Watch feature in the Page Insights tool to all admins. Pages to Watch allows admins to create a list of Pages similar to their own and compare the performance of their Page with that of the businesses they care about.
On the “Overview” tab of Page Insights admins will see some key stats about the Pages they are watching. The “Posts” tab of Page Insights includes a feature to view the past week’s most engaging posts from the Pages you’re watching.
Facebook New Page Design

Subtractions to Facebook Page Features

When Facebook switched up this layout, not all features got transferred over. What’s missing? If you guessed “Custom Tabs,” you’d be right.

From the screenshots Facebook provided, it’s unclear where the heck those little boxes went, though folks are speculating they’re under “More.” Regardless of where they went, they’re now not in your Page’s prime real estate. We will continue to monitor the changes to see if we need to reevaluate the time we’re spending on them.

SOURCE: Hubspot and Facebook

About:

Sociallybuzz, provides social media management, marketing, fan-page application development and social media consultation. The company is designed to help brands and businesses develop a firm foundation in social media and marketing while delivering the greatest number of options in how they define or reach their relevant audience and increase sales. We also have a robust team that is responsible for handling each and every Yelp, Urbanspoon, Google, TripAdvisor and Foursquare review for our clients. For more information about Sociallybuzz, please visit our website: www.Sociallybuzz.com

Check out our following services:

1) Social Media Services for Nightclubs – Click here

2) Social Media Services for Franchises – Click here

3) Social Media Services for Restaurants – Click here

4) Reputation Management – Click here

BUZZ: Yelp’s New Interface

If you’ve visited Yelp recently to find a local business in your neighborhood, you probably noticed quite the facelift! Yelp introduced the new look and the brand new business pages—re-imagined, re-designed and re-engineered from the ground up.

You’ll notice the new design emphasizes the unique local content their community has contributed and makes finding key business information even easier for consumers.

Yelp

Read the full information on the Yelp Blog.

About:

Sociallybuzz, provides social media management, marketing, fan-page application development and social media consultation. The company is designed to help brands and businesses develop a firm foundation in social media and marketing while delivering the greatest number of options in how they define or reach their relevant audience and increase sales. We also have a robust team that is responsible for handling each and every Yelp, Urbanspoon, Google, TripAdvisor and Foursquare review for our clients. For more information about Sociallybuzz, please visit our website: www.Sociallybuzz.com

Check out our following services:

1) Social Media Services for Nightclubs – Click here

2) Social Media Services for Franchises – Click here

3) Social Media Services for Restaurants – Click here

4) Reputation Management – Click here