Original Article from The Noodle Blog.
Odds are your business has a Company Page on LinkedIn. If any of your past employees, interns, or hired consultants/contractors have a personal profile on LinkedIn and they have added their position at your company to their work “Experience”, then your business does indeed have a Company Page on LinkedIn. Small businesses (and nonprofits and universities) need to understand that Company Pages are automatically created by LinkedIn members when they fill out the Experience section of their personal profiles.
It’s also worth noting that if you (the business owner) has a personal profile on LinkedIn and you have added your business to your Experience, then by default you have created a Company Page for your business. The easiest way to locate the page is to go to your personal profile and click on the Company Page icon next to your business name.
Now to either claim your business’s Company Page or create a new one, follow the steps below:
1) Go to the Company Pages Home and click the blue “Add Company” or edit your page now button.
2) Enter your business name and your business email. You can not enter a Gmail, Yahoo!, Hotmail, etc. email address. It must be an email address connected to your business name (firstname.lastname@example.org, for example). It will then search for your existing Company Page. If it can not find one, then it will create a new one. LinkedIn will then send a confirmation to your email account.
3) Set-up your Company Page! Over the last 12 months LinkedIn has been adding increased functionality to Company Pages. Initially, all you could do was upload a logo, add a company description and website, select company “Specialties” and “Industry”, and insert a RSS/News Feed. Then in April LinkedIn released the “Follow Company” functionality which allows users to see Company Page activity via email and/or the Company Pages Home. Make sure you “Follow” your own company!
Then late last year LinkedIn launched a new toolset for Company Pages that allows business owners to highlight products or services, special promotions, and videos via Product/Service Pages. LinkedIn members can now also leave “Recommendations.” That’s enough to keep you logged in and editing your Company Page for an hour or two.
Many buisnesses (and nonprofits and universities) have ignored Company Pages, but LinkedIn continues to grow in membership each month and it is now the 15th most trafficked website in the United States (21st globally). If you haven’t done so yet, now is a good time to claim your Company Page on LinkedIn!
Resources: The Noodle Blog
LinkedIn is the world’s largest professional network with over 120 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.
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