THIS IS A MUST READ FOR BRANDS AND MARKETERS: HOW ENGAGED IS YOUR BRAND? [INFOGRAPHIC & REPORT]

This Article/Infographic is from an Alterian Research

Alterian-8th-annual-survey-promo

This year, Alterian surveyed nearly 1,500 marketing professionals to see just where brands stand when it comes to

expenditure, social media, level of personalization, and whether brands are ready for growth or at risk.

InfoGraphic:

Facebook-brand-engagement

 

Here are a few inserts from the Full report:

“Seventy percent of marketers expect budgets to stay the same or improve, which means that there is room for innovation and experimentation in the coming year.”
– Forrester Research Inc.

“Marketers that have spent the past few years ramping up their internal social media marketing infrastructure – and their presence on sites such as Facebook and Twitter – will take social media to new heights in 2011. And as they do, they will evolve the way they market across all media, not just online.”
– eMarketer

“Engaging users across social media platforms has become a full time job. Not only do you need to participate, you need to be able to monitor and analyze the chatter.”
– CMSWire

 “Most companies view their Web sites as channels, a means of reaching consumers to offer them value. In a digitized relationship, however, a Web site is a means for the consumer to reach the company to extract value from it. But customers will only make the effort if they have con???dence that there is value there for them to receive and they’ll only go often if they know that that value will be regularly updated.”

– Forrester Research

“We can only in???uence people while they are engaged. Over the last two years customer engagement has become a panacea for most email deliverability ills. A consumer’s engagement with a brand is a transient ever changing state.”
– Econsultancy

“The key to success for these organizations will be improving their marketing ef???ciencies in every stage of the buying cycle, from prospects to leads to loyal customers, and then closing the loop with sound marketing analytics for continued improvement.”
– MarketingSherpa

“Creating content for multiple channels is one thing, managing it all is another. As these technologies evolve, content management has to catch up, and fast. In addition, organizations can no longer ignore standards and best practices
and are strongly encouraged to produce, publish and police guidelines that optimize content and experiences.”
– CMSWire

“The uncertain economy has increased pressure on companies to engage customers more ef???ciently, especially via online channels that offer lower-cost ways to interact with customers, enable better lead generation, and increase customer retention rates. This is likely why investments in software to manage customer experiences has held up relatively well in the current economy. Our most recent data suggests this trend will continue into the next year.”
– Forrester Research

“Many interactive marketers ???nd their interactions with IT to be positive, but others struggle with con???icting team priorities, slow response times, or differing communication styles. To successfully engage with IT, interactive marketers must: 1) de???ne clear project speci???cations; 2) create combined working groups with aligned goals; and 3) obtain support from the highest levels of the organization.”
– Forrester Research

KEY FINDINGS:

  • More than half of respondents expect their overall budget to increase in 2011; 9% expect it to increase by 25% or more
  • Three fourths of marketing professionals expect to increase their social media marketing expenditure this year, with about one fourth expecting an increase of 25% or more
  • Seven in ten marketers surveyed have little understanding of social media conversations surrounding their brand
  • About one fourth of respondents do not customize the marketing experience for any one channel, but only 9% admit to not personalizing any channel, indicating the vast majority focus on creating customized experience for at least one

 

This is a very important research for all Brands, Agencies and Marketers. What do you think about the information above?

 

RESOURCE:

ALTERIAN

About Alterian:

Alterian (LSE: ALN) enables organizations to create relevant, effective and engaging experiences with their customers and prospects through social, digital, and traditional marketing channels. Alterian’s Customer Engagement solutions are focused in four main areas: Social Media, Web Content Management, Email, and Campaign Management & Analytics.

Alterian technology is utilized either to address a speci???c marketing challenge or as part of an integrated marketing platform, with analytics and customer engagement with the individual at the heart of everything. Working alongside a rich ecosystem of partners, Alterian delivers its software as a service or on premise.

 

About Sociallybuzz: 
Sociallybuzz is a social media management, marketing and advertising company, working with businesses and franchises to help them understand the importance of having a local social web presence and the values of having a great relationship with their walk-in consumers online. Sociallybuzz have over 50 experience social media/online account managers, that knows all social media and location based platforms inside and out, including tailoring specific verbiage and best practices.

 The Sociallybuzz team consists of experienced Marketing Gurus, Social Media Strategist, Genius Product Developers, SEO Specialist and Account Managers with WOW customer service.

 

Contact us Now to help Build engage and Grow your social media presence..

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Domino’s Pizza Daily Deal on Groupon.com [Selected Stores Only] – Updated

Today we launched a Groupon Daily Deal campaign for Domino’s Pizza. This was launched for selected Franchise locations in Charleston, SC , Raleigh, NC and Augusta, GA.

If you live, work or know anyone in those cities take a look:

CHARLESTON, SC

Dpz_charleston_after12hrs

http://www.groupon.com/deals/dominos-pizza-charleston

 

RALEIGH, NC

Dpz_raleigh_after12hrs

http://www.groupon.com/deals/dominos-pizza-raleigh

 

AUGUSTA, GA

Dpz_augusta_after12hrs

http://www.groupon.com/deals/dominos-pizza-augusta

 

 

Final Groupon Bought: 1170

Dpz_raleigh_groupon_finishDpz_augusta_groupon_finishDpz_charleston_groupon_finish

About Sociallybuzz: 
Sociallybuzz is a social media management, marketing and advertising company, working with businesses and franchises to help them understand the importance of having a local social web presence and the values of having a great relationship with their walk-in consumers online. Sociallybuzz have over 50 experience social media/online account managers, that knows all social media and location based platforms inside and out, including tailoring specific verbiage and best practices.

 The Sociallybuzz team consists of experienced Marketing Gurus, Social Media Strategist, Genius Product Developers, SEO Specialist and Account Managers with WOW customer service.

 

This Picture is Worth about 230 Billion [Obama, Steve Jobs, Mark Zuckerberg, Carol Bartz, and More]

They say a picture is worth a thousand words, but this one is actually worth about 230 Billion!

Obama-dinner2

I would love to know what they just cheered to!

 

 

President Obama had a high profiled dinner and met with:

John Doerr, partner, Kleiner Perkins Caufield & Byers

 Carol Bartz, president and CEO, Yahoo!

 John Chambers, CEO and Chairman, Cisco Systems

 Dick Costolo, CEO, Twitter

 Larry Ellison, co-founder and CEO, Oracle

Reed Hastings, CEO, NetFlix

John Hennessy, President, Stanford University

Steve Jobs, Chairman and CEO, Apple

Art Levinson, Chairman and former CEO, Genentech

Eric Schmidt, Chairman and CEO, Google

Steve Westly, Managing Partner and Founder, Westly Group

Mark Zuckerberg, Founder, President and CEO, Facebook

 

My Trip to NY and Social Media Week Recap [Pictures]

Instead of writing a long article, I wanted to recap my week with significant pictures representing a specific moment of my trip.

 

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– Social Media Week NY (Hundreds of Events and Thousands of Attendees)

 

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– Met up with Mark Ferdman of Pushkart. Spoke about what’s upcoming for them and how we can use Pushkart to engage our clients customers. 

 

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– Met up with Jake Furst, from Foursquare. Got to see the office, pretty awesome and chopped it up for a few.

 

– Had a progressive meeting in the bronx, with a prospective new client, with over 100 locations [Pictures coming soon, have to keep this on the low for now]

– Hanged out at my buddies office in the city, while they work on this super cool new project, which will be launched at SXSW in March. 

– Attended the New York professional Networking meeting at the Rockerfeller Center.

– Passed by the Buddymedia social media week NBA jam competition event. Met a lot of cool and awesome people. My partner won the entire competion and a ticket for sxsw, retail value about $1000

Sxsw-logo1

 

– It was Cold, Freezing, Burrr!!

  WIth all the globe trotting I’ve done, this was the first time seeing some sort of snow. Even though it was dirty, it was still cool.

 

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– It was also my first time taking the train. Then i realize the train is not for me, so I ended up hiring a driver.

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So that was my quick NY visit recap!!

 

 

 

About Sociallybuzz: 
Sociallybuzz is a social media management, marketing and advertising company, working with businesses and franchises to help them understand the importance of having a local social web presence and the values of having a great relationship with their walk-in consumers online. Sociallybuzz have over 50 experience social media/online account managers, that knows all social media and location based platforms inside and out, including tailoring specific verbiage and best practices.

 The Sociallybuzz team consists of experienced Marketing Gurus, Social Media Strategist, Genius Product Developers, SEO Specialist and Account Managers with WOW customer service.

 

 

GOOGLE???S FIRST SCIENCE FAIR COMPETITION

 

Sciencefair-logo

Something new and exciting for young innovative minds, Google has recently released an online science fair. The Google Science Fair is a science competition open to all students aged 13 to 18 around the world. Students may enter as individuals or as teams of up to three, Google is reaching out to full time students or home schooled students around the world giving them a chance to showcase their ideas and talent in a productive way. When asked, Google stated “The goal of the Google Science Fair isn’t just to give great prizes, including a trip to the Galapagos Islands and $110,000 in scholarships. It’s to foster more interest in science worldwide and to come up with much-needed solutions to local and global problems” — if not now, then eventually.”We want kids to make a difference in the world,” says Frodella, a senior marketing manager for education at Google “They can be agents of change.”

 

 

 

Sign ups began early January and will end April 4th.

Frequently ask questions are;  

Is there a registration fee? No. The Google Science Fair is completely free to enter.

Can Students from outside the US enter? This is a global competition and students from all over the world can enter. However, the Competition is not open to residents of Cuba, Iran, North Korea, Sudan, Myanmar/Burma, Syria, Zimbabwe and any other U.S. sanctioned country and is void where prohibited by law.

Is the competition divided into different age categories? Yes, there are three:

  • 13 to 14 year olds
  • 15 to 16 year olds
  • 17 to 18 year olds

We are 14 and 15 and we want to enter together. Will we be placed in the 13 to 14 or the 15 to 16 category? You will be placed in a category based on the age of the oldest member of your team. In this case you would be judged in the 15 to 16 category.

Can I enter as a team with a friend from another school or do we need to be in the same school? You do not have to be in the same school or even the same country. The great thing about the Google Science Fair being online is that you can work on your project together using some of the great tools we have highlighted on our site.

I am 14 now when I sign up but will be turning 15 in March when I plan to submit my project. What age category do I fall into? You will be placed in the age category of the age that you are when you register for the Science Fair. In this case you will be registered as a 14 year old and will be placed in the 13 – 14 age categories.

What if my parent or guardian doesn’t complete the consent form? In order for your project submission to be valid we require consent from a parent or a guardian. Projects submitted without receiving parental consent will be disqualified.

 

What exactly is a ‘science project’? A science project is an in-depth investigation of a scientific question that involves forming a hypothesis, testing your hypothesis with an experiment, making your observations, drawing conclusions and presenting the findings.

What steps should science projects submitted to the Google Science Fair follow? While there are different ways to break down the steps of the scientific method, the Google Science Fair asks students to complete the following sections:

  • Project Summary
  • About Me
  • The Question
  • Hypothesis
  • Research
  • Experiment
  • Data
  • Observations
  • Conclusions
  • Works Cited

Good luck to all par
ticipants, innovate and come up with something to change our lives for the better.

 

 RESOURCES:

www.Google.com 

www.Cnn.com

 

About Sociallybuzz: 
Sociallybuzz is a social media management, marketing and advertising company, working with businesses and franchises to help them understand the importance of having a local social web presence and the values of having a great relationship with their walk-in consumers online. Sociallybuzz have over 50 experience social media/online account managers, that knows all social media and location based platforms inside and out, including tailoring specific verbiage and best practices.

The Sociallybuzz team consists of experienced Marketing Gurus, Social Media Strategist, Genius Product Developers, SEO Specialist and Account Managers with WOW customer service.

 

 

The Social BreakUp: See Why Consumers Unsubscribe From Email, Facebook & Tweets

*Article from Mashable. 

 

I found this interesting article regarding the top reasons why consumers unsubscribe from brands email, facebook & tweets. As you know we like to share important data and information with our network.

Unsubscribe

From a recent survey of more than 1,500 consumers;

 

More than 90% of consumers unsubscribe, “unlike” or stop following brands because of too frequent, irrelevant or boring communications.

  • 91% of consumers have unsubscribed from opt-in marketing e-mails.
  • 77% of consumers report being more cautious about providing their e-mail address to companies versus last year.
  • 81% of consumers have either “unliked” or removed a company’s posts from their Facebook News Feed.
  • 71% of consumers report being more selective about “liking” a company on Facebook than they were last year.
  • 51% of consumers expect that a “like” will result in marketing communications from brands, while 40% do not believe it should result in marketing communications.
  • 41% of consumers have “unfollowed” a company on Twitter.

Take a look at the images below for more detail about why consumers unsubscribe from brand messages via e-mail, Facebook and Twitter, and how they go about getting rid of brand updates when they’re no longer interested.

 

Sff8_emailactionSff8_fansactionSff8_unfanSff8_unfollowSff8_unsubscribe

 

What do you think of these results?

 

Resources:

MASHABLE

 

About Sociallybuzz: 
Sociallybuzz is a social media management, marketing and advertising company, working with businesses and franchises to help them understand the importance of having a local social web presence and the values of having a great relationship with their walk-in consumers online. Sociallybuzz have over 50 experience social media/online account managers, that knows all social media and location based platforms inside and out, including tailoring specific verbiage and best practices.

The Sociallybuzz team consists of experienced Marketing Gurus, Social Media Strategist, Genius Product Developers, SEO Specialist and Account Managers with WOW customer service.


Where Are Social Media Marketers Seeing the Most Success?

*This is an article we found on Emarketer and wanted to share it with our network!

It may surprise you, but the answer isn’t Facebook

More companies in the Inc. 500 are using social media as part of their business and marketing strategies, and they are seeing success and viewing social media overall as more valuable.

These firms, which include the fastest-growing private companies, have been using a mix of tactics, with Facebook as the most popular. According to a study released in January 2011 from the University of Massachusetts Dartmouth Center for Marketing Research, 71% of companies used Facebook in 2010, up from 61% in 2009. Twitter, at 59% in 2010, and blogging, at 50%, are also still high on the list.

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If a company has used social media, it has most likely also seen success, the study found. Eighty-five percent of companies viewed Facebook as successful, a significant jump from 54% in 2009. Yet Facebook hasn’t matched message or bulletin boards, with 93% reporting it was a successful tactic. foursquare also saw a significant increase in usefulness; it wasn’t even measured in 2009, yet in 2010, 75% of companies reported it was a successful tactic.

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As social media becomes more prevalent and valuable, the perception of it is changing. More companies view it as important, with 86% reporting social media technologies to be somewhat or very important to their business and marketing strategies in 2010, up from 79% in 2009. And growth is even stronger among those who consider it “very important.”

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These fast-growing Inc. 500 companies see social media as increasingly important to their businesses because of the success they’ve seen, and marketers will continue to test various social networking sites to find the right mix for their company’s strategy.

 

Resources:

http://www.emarketer.com

http://www1.umassd.edu/cmr/

 

 

About Sociallybuzz:
Sociallybuzz is a social media management, marketing and advertising company, working with businesses and franchises to help them understand the importance of having a local social web presence and the values of having a great relationship with their walk-in consumers online. Sociallybuzz have over 50 experience social media/online account managers, that knows all social media and location based platforms inside and out, including tailoring specific verbiage and best practices.

The Sociallybuzz team consists of experienced Marketing Gurus, Social Media Strategist, Genius Product Developers, SEO Specialist and Account Managers with WOW customer service.

 

What Makes Facebook Fan Pages Successful?

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This is an article I found on emarketer and wanted to share it with my network.

Engagement, interest and constant connection keep fans coming back on Facebook

Well-known brands like Coca-Cola and Starbucks have had success turning their Facebook fan pages into popular sites with millions of fans. Local businesses are also leveraging the site and can learn from their global neighbors.

Local businesses make up 17.6% of Facebook fan pages, according to a financial services firm, while companies come in at 6.3% and products at 3%. Interests, musicians and public figures are also high on the list.

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Starbucks has 18.5 million fans as of November 2010!

“It’s about making sure that we do our job every day to give those fans some sort of meaningful value,”.

“Having 10 million people on Facebook who like us would be useless if we did nothing with it.”

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A social media marketing agency found 77% of new media users want brands to offer them incentives online. Additionally, 28% would like to be entertained.

Coca-Cola, with 19.8 million Facebook fans, used a year-long social media campaign, Expedition 206, to keep its Facebook page constantly updated with content posted by brand ambassadors.

Oreo launched an interactive game on its Facebook page in September,  and the brand jumped from 8.5 million fans in August to 15.2 million in November. The campaign continues and was also recently extended offline, with in-person events.

Engagement, interest and constant connection keep fans coming back to a company’s Facebook fan page, and local businesses can learn from these larger examples as they create and populate their own Facebook fan pages.

 

 

RESOURCES:

www.eMarketer.com

 

About Sociallybuzz:
Sociallybuzz is a social media management, marketing and advertising company, working with franchises to help them understand the importance of having a local social web presence and the values of having a great relationship with their walk-in consumers online. Sociallybuzz have over 50 experience social media/online account managers, that knows all social media and location based platforms inside and out, including tailoring specific verbiage and best practices.

The Sociallybuzz team consists of experienced Marketing Gurus, Social Media Strategist, Genius Product Developers, SEO Specialist and Account Managers with WOW customer service.

Facebook Deals [Deals Breakdown, New Deals Website and Deals Expansion to Europe]

Dealsmap

 

 

Facebook has grown tremendously since its official launch in February 2004. Along with being the leading social network and bringing old friends back together, it is now growing to be much more. Many businesses are using facebook as a gateway to new customers or current customers, promoting their products on the website. Many companies work with facebook to increase their sale revenue by attracting facebook users to come to their place of business in the form of discounts. One of the most popular facebook features is “Facebook Deals”, one could check in wherever you go and also see what is near you and which friends are close by.

The way Facebook Deals works is easy. A Facebook user “Checks-In” to a place via Facebook and claims a deal, whether that place is a restaurant, clothing store, or other type of retailers. The deals come from merchants, not Facebook, so you would have to check with the local stores for when they’re running, how many of the offers are available, and whether a deal is just for you or also for your friends. You can now also preview deals on the new Facebook Deals website.

 

Deals1

There are many different kinds of deals available. Individual deals for a discount, free merchandise or other gifts, Friend deals where you and your friends claim the gift together, Loyalty deals for coming back to the same store and also Charity deals where businesses donate money to a cause every time you check in at their business. All of these work to benefit both the user and also the merchant because the more deals they’re giving, also counts for the more people that they are giving them to.

 

 

This new feature is a small step towards the ultimate goal of facebook being the main source of communication throughout the world. Facebook has recently expanded its reach overseas with the new deals; the expansion to Europe is the first international expansion and includes Italy, France, Germany, the U.K., and Spain. There continues to be advances and new things being brought to the table for facebook from a business end, if it continues to go this way there is great potential that facebook will be around for many years to come. In 2007 there were only 20 million facebook users, since that time facebook has grown to having more than 500 million users and is growing on a day to day basis. So next time you’re at your favorite restaurant or your favorite store, check in and look out for any deals.

 

Checkout these screen shots below, so you can know what to look out for when you’re logged on.

 

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Whenever there is a deal, it shows a yellow flag next to the “Check-In” place.

 

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The above coupon shows the check in button and you claim the deal.

 

 

o   Many other businesses are already planning deals in the coming weeks for their U.S. Places, including the following:

 

24 Hour Fitness: Donating $1 to Kaboom to support children’s health for everyone who checks in to its fitness clubs.

 

Alamo Drafthouse Cinema: Hosting a free screening for whichever of their movie theaters gets the most check-ins, as well as giving free souvenir Facebook Places pint glasses just for showing that you’ve claimed the deal.

 

American Eagle Outfitters: Offering 20 percent off.

 

Chipotle: Giving its Facebook guests two entrees for the price of one.

 

Gap: Giving blue jeans to the first 10,000 customers to claim their deal.

 

Golden State Warriors: Inviting those who check in to an exclusive event with a basketball player on the NBA team from Oakland, Calif.

 

Harrah’s: Offering a complimentary nightclub admission, buffet or other gift to people who stop by any of its 10 Las Vegas resorts.

 

H&M: Offering 20 percent off.

 

JCPenney: Giving $10 off any $50 purchase.

 

Lululemon: Sharing the gift of yoga by giving guests a pass to a local yoga studio.

 

Macy’s: Offering 20 percent off select merchandise.

 

McDonald’s: Giving $1 per customer to the Ronald McDonald House Charities.

 

North Face: Donating $1 to the National Park Foundation for every person who checks in at a North Face store or National Park.

 

The Palms: Upgrading your room or extending your weekend at the hotel another night–on the house.

 

REI: Donating $1 to a local conservation non-profit when you visit its stores.

 

San Francisco 49ers: Giving to the first 200 fans who check in the opportunity to buy tickets to a subsequent football game for just (you guessed it) $49.

 

Starbucks: Donating $1 per guest to Conservation International.

 

TAO and LAVO: Adding you and a friend to an upcoming guest list at one of the nightclubs for checking in.

 

Texas Tech: Giving away 100 pairs of tickets.

 

University of California at Berkeley: Letting football fans who check in form the human tunnel through which the players run.

 

University of Nebraska: Inviting attendees to a meet-and-greet with a Husker living legend.

 

If you are a local business that wants to offer deals, you can learn how to get started here.

 

We hope that these and other deals will help you and your friends find special offers as you check in at your favorite locations. In the coming months, we plan to make Places and Deals available in other countries as well.

 

 Written By: Jenell W.

Sociallybuzz Blogger-Ru

 

Resources

www.fastcompany.com 

www.adage.com 

  

About Sociallybuzz:
Sociallybuzz is a social media management, marketing and advertising company, working with businesses and franchises to help them understand the importance of having a local social web presence and the values of having a great relationship with their walk-in consumers online. Sociallybuzz have over 50 experience social media/online account managers, that knows all social media and location based platforms inside and out, including tailoring specific verbiage and best practices.

The Sociallybuzz team consists of experienced Marketing Gurus, Social Media Strategist, Genius Product Developers, SEO Specialist and Account Managers with WOW customer service.